--- title: Advisor Websites Blog - Financial Website Design and Marketing | Sara Ruthnum description: Former Digital Marketing Coordinator at Advisor Websites from 2013-2014. Executed on inbound marketing strategy for Advisor Websites, including daily blogging, writing ebooks, and creation of content, such as infographics, banner ads, social media and resources. --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) #### Blog # Digital Marketing Resources & News for Financial Advisors ## Join the 25,000+ Financial Advisors Who Get Articles, Tips and Advice, Right to their Inbox! ## Featured Posts [![](https://www.advisorwebsites.com/hubfs/16-1.png) ](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) ## [Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) With this acquisition, Snappy Kraken will significantly grow market share while simultaneously expanding its capabilities for serving advisors with ... [![](https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png) ](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) ## [[NEWS] Advisor Websites Releases Inaugural State of the Industry Report](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) Advisor Websites’ Inaugural State of the Industry Report Analyzes Successful Digital Marketing Strategies for Financial Advisors Survey of nearly 500 ... [![](https://www.advisorwebsites.com/hubfs/scott-graham-5fNmWej4tAA-unsplash-1.jpg) ](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) ## [The 3 Fundamentals to Any Financial Advisor’s Digital Marketing Strategy](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) As a Financial Advisor, your digital marketing strategy is one of the most useful tools in generating new leads for your business. However, it can be ... ## Sara Ruthnum ![Sara Ruthnum](https://www.advisorwebsites.com/hubfs/sara%20ruthnum.jpeg) Former Digital Marketing Coordinator at Advisor Websites from 2013-2014. Executed on inbound marketing strategy for Advisor Websites, including daily blogging, writing ebooks, and creation of content, such as infographics, banner ads, social media and resources. [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/inbound-methodology-v11-2.png) ](https://www.advisorwebsites.com/blog/blog/marketing/how-to-turn-web-traffic-into-referrals) ## [How to Turn Web Traffic Into Referrals](https://www.advisorwebsites.com/blog/blog/marketing/how-to-turn-web-traffic-into-referrals) How to turn web traffic into referrals. That is the big question faced today for many financial advisors as they take their businesses online. This ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/wealth-prep-integration.png) ](https://www.advisorwebsites.com/blog/blog/integration-2/wealthprep-integration-for-canadian-advisors-advisor-websites-wealthprep) ## [WealthPrep Integration for Canadian Advisors - Advisor Websites & WealthPrep](https://www.advisorwebsites.com/blog/blog/integration-2/wealthprep-integration-for-canadian-advisors-advisor-websites-wealthprep) Advisors, are you ready for another innovative Advisor Websites integration? Available exclusively for Canadian professionals, seamlessly showcase ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/webpage-image-1-300x225-1.jpg) ](https://www.advisorwebsites.com/blog/blog/website/5-tips-to-tell-your-story-on-your-website-homepage) ## [5 tips for telling your story on your advisor website](https://www.advisorwebsites.com/blog/blog/website/5-tips-to-tell-your-story-on-your-website-homepage) Your advisor website is your little piece of home on the big old internet. It should be warm and inviting, but should also have a solid and well ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/banneeerrr.png) ](https://www.advisorwebsites.com/blog/blog/round-table/improving-your-practice-with-jason-bishara) ## [Improving Your Practice with Jason Bishara](https://www.advisorwebsites.com/blog/blog/round-table/improving-your-practice-with-jason-bishara) [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/growth-1024x765.jpg) ](https://www.advisorwebsites.com/blog/blog/technology/advise-for-advisors-looking-to-use-pfm-tools) ## [Advise for Advisors Looking to use PFM Tools](https://www.advisorwebsites.com/blog/blog/technology/advise-for-advisors-looking-to-use-pfm-tools) Last week, we were treated with an insightful personal finance management tools roundtable discussion, lead by expert and founder of my Virtual COO, ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/wunderlist-300x168.png) ](https://www.advisorwebsites.com/blog/blog/technology/top-6-productivity-tools-for-financial-advisors) ## [Top 6 Productivity Tools for Financial Advisors](https://www.advisorwebsites.com/blog/blog/technology/top-6-productivity-tools-for-financial-advisors) Last Thursday, April 17, we were lucky to have two financial experts lead our round table discussion on Integrating Technology into your advisor ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/ID-100126977-1.jpg) ](https://www.advisorwebsites.com/blog/blog/marketing/the-essential-of-google-analytics-for-financial-blogging) ## [The Essentials of Google Analytics for Financial Blogging](https://www.advisorwebsites.com/blog/blog/marketing/the-essential-of-google-analytics-for-financial-blogging) The modern marketer is one part artist and one part scientist. Not only do you have to be creative, engaging the senses of your web traffic, but also ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/ID-100248222.jpg) ](https://www.advisorwebsites.com/blog/blog/design/3-great-photo-resources-to-spruce-up-your-financial-blog-posts) ## [3 Great Photo Resources to Spruce up your Financial Blog Posts](https://www.advisorwebsites.com/blog/blog/design/3-great-photo-resources-to-spruce-up-your-financial-blog-posts) *Cliche Alert* A picture is worth a thousand words. I'm sorry I had to, it's a classic. We all know the value of a well written blog post full of ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/roundtable.png) ](https://www.advisorwebsites.com/blog/blog/general/a-conversation-with-tim-mccarthy-the-safe-investor) ## [A Conversation with Tim McCarthy - The Safe Investor](https://www.advisorwebsites.com/blog/blog/general/a-conversation-with-tim-mccarthy-the-safe-investor) [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/Webtraffic.jpg) ](https://www.advisorwebsites.com/blog/blog/how-to/how-to-find-which-keywords-you-should-target) ## [How to Find Which Keywords You Should Target](https://www.advisorwebsites.com/blog/blog/how-to/how-to-find-which-keywords-you-should-target) So you've been reading our blog lately, and realized that content marketing is a valuable component to your financial web marketing strategy. But ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/scheduling-300x225.jpg) ](https://www.advisorwebsites.com/blog/blog/general/how-to-write-a-killer-blog-post-in-one-hour-or-less) ## [How to Write a Killer Blog Post in One Hour (or less)](https://www.advisorwebsites.com/blog/blog/general/how-to-write-a-killer-blog-post-in-one-hour-or-less) A few months ago, we answered some of the most frequent questions we get on blogging. Mainly why you should blog and what should you blog about. In ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/thumbsup.jpg) ](https://www.advisorwebsites.com/blog/blog/marketing/3-steps-to-being-seen-as-credible-financial-professional-online) ## [3 Steps to Being Seen as a Credible Financial Professional Online](https://www.advisorwebsites.com/blog/blog/marketing/3-steps-to-being-seen-as-credible-financial-professional-online) Are you new to the financial advisor marketing game or just started to utilize digital marketing strategies? One of the best ways to succeed online ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/mintlife.png) ](https://www.advisorwebsites.com/blog/blog/marketing/3-examples-of-excellent-content-marketing-in-finserv) ## [3 Examples of Excellent Content Marketing in FinServ](https://www.advisorwebsites.com/blog/blog/marketing/3-examples-of-excellent-content-marketing-in-finserv) Content marketing is taking the marketing world by storm! And guess who is leading the way, according to the Huffington Post? The financial industry ... [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/marbles-as-ron.png) ](https://www.advisorwebsites.com/blog/blog/funny-2/guest-post-from-the-main-moose-marbles) ## [Guest Post from the Main Moose Marbles](https://www.advisorwebsites.com/blog/blog/funny-2/guest-post-from-the-main-moose-marbles) Hey Everybody, [![](https://www.advisorwebsites.com/hubfs/Imported_Blog_Media/Christmas-Party-2013.png) ](https://www.advisorwebsites.com/blog/blog/business-growth/advisor-websites-holiday-party-2013) ## [Advisor Websites Holiday Party 2013!](https://www.advisorwebsites.com/blog/blog/business-growth/advisor-websites-holiday-party-2013) It truly is the most wonderful time of the year when you get to celebrate working with amazing people! And let me tell you, Advisor Websites is full ... [1](https://www.advisorwebsites.com/blog/author/sara-ruthnum/page/1) [2](https://www.advisorwebsites.com/blog/author/sara-ruthnum/page/2) [Next ❯](https://www.advisorwebsites.com/blog/author/sara-ruthnum/page/2) ## Learn How Our Personalized Approach to Digital Marketing Will Take Your Business to the Next Level. Book A Demo **   Talk To Us ** [![NEW AW + SK LOGO - WHITE LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png?width=1300&height=300&name=NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png "NEW AW + SK LOGO - WHITE LOGO")](https://www.advisorwebsites.com) Get promos, tips, and news right to your inbox! **Services** - [Personalized Website Designs](https://advisorwebsites.com/personalized-website-design/) - [Digital Marketing Solutions](https://advisorwebsites.com/digital-marketing-solutions/) - [Additional Services](https://advisorwebsites.com/additional-services/) - [Client Website Redesign](https://advisorwebsites.com/client-website-redesign/) - [Enterprise](https://advisorwebsites.com/enterprise/) **Explore** - [About Us](https://advisorwebsites.com/about-us/) - [FAQ's](https://advisorwebsites.com/faq/) - [Blog](https://advisorwebsites.com/blog/) - [Careers](https://snappykraken.com/careers) - [Contact](https://advisorwebsites.com/contact-us/) **Support** - [Knowledge Base](https://support.advisorwebsites.com/en/support/solutions) - [Submit a Ticket](https://support.advisorwebsites.com/en/support/tickets/new) - [Compliance Support](https://support.advisorwebsites.com/en/support/solutions/35000139004) - [Support](https://support.advisorwebsites.com/en/support/home) **Legal** - [Terms of Use](https://advisorwebsites.com/terms-of-use) - [Privacy Policy](https://advisorwebsites.com/privacy-policy) - [Accessibility](https://advisorwebsites.com/accessibility) Advisor Websites™ is a global leader in website software for the financial and insurance industries. Our award-winning web-based platform is used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents and Brokers to create and manage compliant and user-friendly websites. [* * ](https://www.instagram.com/advisorwebsites/) [* * ](https://twitter.com/advisorwebsites) [* * ](https://www.linkedin.com/company/advisor-websites/) [* * ](https://www.facebook.com/advisorwebsites/) ©2026 Advisor Websites™. All rights reserved.