--- title: [NEWS] Advisor Websites Releases Inaugural State of the Industry Report description: Advisor Websites' survey of nearly 500 advisors reveals that personalization, automation and tailored content drive digital marketing engagement. image: https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) [Back to All Posts](https://www.advisorwebsites.com/blog) ## [NEWS] Advisor Websites Releases Inaugural State of the Industry Report ![York Public Relations](https://www.advisorwebsites.com/hubfs/Untitled%20design-3.png) [York Public Relations ](https://www.advisorwebsites.com/blog/author/york-public-relations) • Posted on Jan 20, 2022 ![](https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png) # **Advisor Websites’ Inaugural State of the Industry Report Analyzes ****Successful Digital Marketing Strategies for Financial Advisors**   *Survey of nearly 500 advisors reveals that personalization, automation * *and tailored content drive digital marketing engagement*   **VANCOUVER, British Columbia, January 18, 2022 –** [Advisor Websites](https://www.advisorwebsites.com/), a provider of personalized websites and targeted digital marketing solutions for financial advisors, announced availability today of its State of the Industry Report, “Fueling Growth. Powering Personalization. How Financial Advisors Can Supercharge Growth Through Personalized Marketing in a Digital Era.” Available for free [download](https://www.advisorwebsites.com/industry-report/fueling-growth-and-powering-personalization), the new report explores how financial advisors can better leverage digital marketing to drive leads and conversions.    With [70 percent of consumers](https://blog.marketo.com/2016/05/infographic-why-creating-a-personal-online-experience-is-critical.html) indicating that a website was the most influential channel in making a purchase decision, it is undeniable a personalized digital presence is critical for financial advisors’ long-term success. Additionally, more people are turning online for financial advice, with [80% of prospects conducting their own research online before choosing a financial advisor](https://blog.marketo.com/2016/05/infographic-why-creating-a-personal-online-experience-is-critical.html). This means an advisor’s website is likely the first impression they will make on prospective clients, making it critical to strengthen their online presence and embrace the shift to personalized digital experiences.   In its inaugural report, Advisor Websites analyzes how successful financial advisors are enhancing their digital marketing efforts through five critical strategies, including: - Identifying unique customer characteristics and formally documenting their focused target market; - Strategically building personalized websites that speak directly to their target market through design, content and messaging;  - Creating personalized, relevant content that addresses specific client needs, whether by industry, profession, geography, education, behavior or other attributes; - Leveraging social media to build trust, humanize their brand, and drive more traffic and conversions to their websites; and - Using marketing automation tools combined with personalized content to boost results with less money and time invested than ever before.    The new report further outlines actionable steps financial advisors can take to ensure each of these strategies are successfully executed, such as five key considerations when identifying target audiences, three best practices to maximizing the ROI on content, four ways to create personalized digital experiences through social media, and more.    Also included are real-world examples and success stories. Plus, executives from leading FinTech organizations like Snappy Kraken, Asset-Map, C-Suite Social Media, FA Client Machine, FiComm Partners and York Public Relations weigh in on how personalization is driving growth for organizations.   “In today’s digital era, cutting through the clutter and standing out against competitors isn’t always easy, but it is critical. It requires knowing your audience and tailoring content to address their unique needs,” said Graham Turner, CEO of Advisor Websites. “In fact, more than half of companies that incorporate personalization into their content and websites report a lift of 10 percent or greater across their marketing goals, resulting in both improved conversion rates and customer engagement. But where do you begin?”    Turner continued, “Our latest report not only offers insights into why personalization is key, but it provides key steps for creating and executing a successful strategy. With proven marketing approaches and in-depth research, this report equips financial advisors with the tools and resources they need to better target the right audience, thereby building trust and ultimately increasing their bottom line. Advisors can then focus more intently on delivering exceptional service to their customers.”     To download the free report and learn how to better leverage digital marketing to drive greater digital engagement, leads and conversions, visit [www.advisorwebsites.com/industry-report/fueling-growth-and-powering-personalization](https://www.advisorwebsites.com/industry-report/fueling-growth-and-powering-personalization).  Advisor Websites will also host a virtual panel on January 27, 2022, delving into the report in greater detail with industry-leading fintech giants. To register, visit [https://webinar.advisorwebsites.com/pr/personalized-marketing-in-the-digital-era](https://webinar.advisorwebsites.com/pr/personalized-marketing-in-the-digital-era/).     **MEDIA CONTACT: ** Mary York For Advisor Websites   706-280-9267 [mary@yorkpublicrelations.com](mailto:mary@yorkpublicrelations.com) ![CEO-Graham](https://www.advisorwebsites.com/hubfs/CEO-Graham.png) ### About Advisor Websites, A Snappy Kraken Company *Founded in 2012, we specialize in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all of which follow FINRA and SEC guidelines.* Find Out More With A Personalized Demo   **Disclaimer:** The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first. ### Book A Demo Today ![blog-book-a-demo-img](https://www.advisorwebsites.com/hs-fs/hubfs/blog-book-a-demo-img.png?width=129&name=blog-book-a-demo-img.png) Learn how our personalized approach to digital marketing will take your business to the next level. [ Book a Demo ](https://www.advisorwebsites.com/book-a-demo) ### Join the 25,000+ financial advisors who get articles, tips and advice, right to their inbox! ### Enjoy this post? Share it with others. 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