We surveyed nearly 500 advisors, our most successful customers, and compiled recent, compelling industry trends to understand what drives successful digital marketing for financial advisors. What did we find?
We uncovered five critical areas within digital marketing that drive incredible results when personalized. PLUS, we’re sharing actionable steps that successful advisors are leveraging to grow their businesses online.
#1 Target Market
#2 Web Presence
#3 Content Marketing
#4 Social Media
With 70 percent of consumers indicating that a website alone drives their purchasing decision, it is undeniable a personalized digital presence is critical for financial advisors’ long-term success. Additionally, more people are turning online for financial advice, with 80% of prospects conducting their own research online before choosing a financial advisor. This means an advisor’s website is likely the first impression they will make on prospective clients, making it critical to strengthen their online presence and embrace the shift to personalized digital experiences.
Find actionable steps to ensure your marketing strategies are successfully executed and personalized, such as five key considerations when identifying target audiences, three best practices to maximizing the ROI on content, four ways to create personalized digital experiences through social media, and more. Also included are real-world examples and success stories!
"In today's digital era, cutting through the clutter and standing out against competitors isn't always easy, but it is critical. It requires knowing your audience and tailoring content to address their unique needs. In fact, more than half of companies that incorporate personalization into their content and websites report a lift of 10 percent or greater across their marketing goals, resulting in both improved conversion rates and customer engagement. But where do you begin?
Our latest report not only offers insights into why personalization is key, but it provides key steps for creating and executing a successful strategy. With proven marketing approaches and in-depth research, this report equips financial advisors with the tools and resources they need to better target the right audience, allowing them to focus more on what they do best - serving the financial needs of their customers."
- Graham Turner, CEO, Advisor Websites
Amaze and delight visitors online with strategically personalized websites and digital marketing solutions for financial advisors, built with your target audience in mind to help your conversions soar and your bottom line thrive.
We offer the simplest and most relevant digital marketing tools you need to stand out and grow your business online, including a robust and customizable content library with hundreds of pieces of tailored content, automated social media sharing, blog scheduling, targeted automated email marketing and more - all which follow FINRA and SEC guidelines.
Our personalized digital marketing solutions and team of real human experts ‘who get it’ make growing your business a breeze, helping you attract your ideal client and convert more leads into customers.