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    Kellie Gibson

    Kellie Gibson
    Kellie Gibson was the Marketing Content Writer from 2014-2015. She researched, wrote, and edited hundreds of long- and short-form articles for the company's website and major online publications (On Wall Street, the Journal of Financial Planning, Bank Investment Consultant, LifeHealthPro, BenefitsPro, ProducersWEB, and Financial Planning) in order to educate clients and increase brand awareness. She was responsible for creating unique, compelling content for ebooks, newsletters, direct mailers, email campaigns, webinars, and various print material to drive traffic and draw leads, collaborating closely with the graphic designer to enhance messaging.

    (Integration) Advisor Websites and Riskalyze

    What is Riskalyze? Built on the academic framework that won the Nobel Prize for Economics in 2002, Riskalyze is math-driven technology for capturing ...

    Pacific Equity Partners Case Study

    One of our top traffic-driving financial website is Pacific Equity Partners, a firm that specializes in estate planning, retirement, investments, ...

    The Periodic Table of SEO

    Search Engine Optimization, or SEO, can feel a little like mixing a bunch of chemicals together in a test tube and waiting to see if you get the ...

    Fun [Infographic] Friday: Small Business Social Media Cheat Sheet

    This Friday I won't bore you with a lengthy preamble - aside from the flirtatious poke, a Facebook feature no longer in play, this 2012 infographic ...

    How to Grow Your Email List

    By now we should all know how important an email list is. Despite all the new fangled ways to communicate and keep in touch, the simple, ...

    Back to the Basics: Why Good Writing is Important

    As an advisor, you understand that establishing trust is paramount for success, which is why it's important to know what the most trusted source of ...

    Back to the Basics: Why Good Aesthetic is Important

    September usually brings about that 'back to' mentality — whether school or work — where we do our best to remember the fundamentals when returning ...

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