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Catherine Weatherford: Spotlight on Women in the Financial Industry

Meet Catherine Weatherford. Catherine Weatherford is the President and CEO of the Insured Retirement Institute (IRI), a not-for-profit organization educating Americans on the importance of retirement planning, as well as author of Women and Wealth: Inspiring Stories from Real ...

Topics: Blogging, facebook for financial advisors, female financial planners, feminism, financial advisor, Financial advisor marketing, financial advisor website design, financial advisors, financial web marketing, General, Showcase, women, women in financial services industry

Why Financial Advisors Don't Need a Website

You don’t need a website. We’ve all seen the good, the bad, and the ugly when it comes to sites on the web, and the bad and ugly seem to be plentiful. The indexed web has over 4.7 BILLION pages. Websites are for the big guys who can afford to pay a lot for sites that dominate ...

Topics: advisor websites, Business Growth, digital marketing, facebook for financial advisors, financial advisor, Financial advisor marketing, financial advisors, SEO, Online Marketing, web marketing, website

Live Chat with Bob Veres, One Week Left!

Don't miss out! Live Chat with Bob Veres As a financial advisor, you’re focused on helping clients manage their money. So how do you find the time to define what your digital marketing strategy should be?

Topics: Blogging, Business Growth, digital marketing, email marketing for financial advisors, facebook for financial advisors, financial advisor, Financial advisor marketing, financial advisor website design, financial advisors, financial web marketing, LinkedIn for financial advisors, marketing ideas for financial advisors, twitter for financial advisors, Webinar, Social media for financial advisors

AW Podcast: Interview with Kirsten Ulveland on Women in the Financial Services Industry

We are excited to announce the launch of our new podcast series! In the AW Podcast, we will be talking all things digital marketing, website design, writing tips, and more.

Topics: advisor websites, facebook for financial advisors, financial advisor, Financial advisor marketing, financial advisor website design, financial advisors, financial podcast, financial web marketing, podcast, Showcase, women in financial services industry

5 Quick Tips for Creating a Compelling Facebook Business Page

Why would someone take the time to go to your Facebook Page for your business? Here are 5 quick tips for creating a compelling Facebook business page for your business that get people to take action and “Like” your page.

Topics: facebook business page, facebook for financial advisors, Social Media

Facebook’s News Feed Algorithm Update: No Overly Promotional Posts

As you have probably heard by now, Facebook will be making significant changes to the way the News Feed works in January 2015. These changes will affect the way that marketers will be able to reach users that like their brand’s page. But that doesn’t mean you should abandon your ...

Topics: advisor websites, Facebook, facebook for financial advisors, Social Media, Social media for financial advisors

Fun [Infographic] Friday: Small Business Social Media Cheat Sheet

This Friday I won't bore you with a lengthy preamble - aside from the flirtatious poke, a Facebook feature no longer in play, this 2012 infographic from Visually is a useful tool if you're a small business thinking about embarking upon a social media marketing endeavour.

Topics: advisor websites, facebook for financial advisors, LinkedIn for financial advisors, Social Media, Social media for financial advisors

This Week's Roundup: SEO and Like-Gating are Dead

Let's skip the preamble this week and get right to it:

Topics: advisor websites, facebook for financial advisors, SEO, Social Media

Facebook: A Fickle Friend?

Facebook can be a fickle friend.