Blog Articles

Content is still king. In an ever-changing online world, offering digital assets is “Business 101”. This complimentary whitepaper was created to help professionals in the financial industry understand how to generate value for clients with digital content.

Our blogger this week is Tadas Viskanta. Tadas Viskanta is the Founder and Editor of Abnormal Returns, the co-author of over a dozen articles in publications such as the Financial Analysts Journal, Journal of Portfolio Management, and the author of the book, Abnormal Returns: ...

Consumer behavior is dynamic and will continue to change as technology progresses.  According to Nielson Digital Consumer Report, the average American spends 60 hours a week consuming content across any number of digital devices.  This, along with the fact that 9 out of 10 ...

As time proceeds apace, so does technology. Mail gave way to the telephone and the telephone gave way to the internet, which is why established marketing practices like direct mail and cold-calling aren’t as effective as they once were, and why a website has become the number ...

Can you imagine the world without social media now? Millions of people too far apart to meet more than once a decade can now meet virtually on social media sites. And share content with just one click.

Consumer behaviour is changing.

Today, the first interaction someone has with you is often downplayed and frankly, not always taken seriously. When you meet with a big prospect face-to-face you wear your best suit and take the time to be totally prepared. You are establishing yourself for what we know as the ...

Welcome to another rivoting roundup of the best blogs and benefits!

You’re a financial advisor. Have you given much thought to how powerful your online presence is and why should you care?  Put yourself in your prospect’s shoes.  What will they do first to screen you for the right “fit”?  You guessed it: They look at your digital footprint.