Consumer behavior is dynamic and will continue to change as technology progresses. According to Nielson Digital Consumer Report, the average American spends 60 hours a week consuming content across any number of digital devices. This, along with the fact that 9 out of 10 prospects will Google your firm before reaching out, this is why you need to take your sales funnel online.
Yet, simply going digital doesn’t always ensure success. There are many barriers when it comes establishing a strong web presence. In order to help you achieve online success we have teamed up with Investopedia for our upcoming webinar. Lester Tiro, Partners Manager from Advisor Websites will discuss the following topics:
- Strategies for building a stronger online presence
- The top questions your website visitors are asking
- How to start your lead funnel online
- How to increase traffic to your content and business
- How to leverage Investopedia with Advisor Websites
Investopedia, the world’s most trusted resource in financial education, recently launched its Advisor Insight’s platform. The goal of Advisor Insights is to provide Investopedia’s 23+ million monthly unique users with access to sound financial advice, while giving advisors a powerful tool to create and distribute content to build their brand. Greg Fraser, Investopedia’s VP of Product, will talk about how advisors can leverage this new platform to effectively expand their online presence.