Blog Articles

Introduction It's important to celebrate life achievements and milestones, and as a financial advisor it might even be doubly important for you to help nurture a trusting relationship with clients. Therefore, a great way to remain connected to your clients, as well as providing ...

Introduction Facebook targeted ads are huge right now, they are the second most popular way to advertise online right now (right after Google AdWords), and some people have even spent thousands on them. The only downside to this is that they can be a little tricky to navigate. ...

Introduction Digital marketing is not just about throwing out ten tweets a day hoping one of them will bite. As in anything, there are strategies and techniques anyone can utilize. Knowing how to take advantage of these techniques will become an asset which you can expertly ...

I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always ...

We often get asked the question about where Social Media fits within the broader spectrum of marketing strategy, and it is perhaps the most misunderstood ingredient in the marketing mix. We therefore made it our mission to develop a simple visual model shown below to demonstrate ...

Marketing Sherpa 's chart of the week is highlighting the targeting and measuring of social marketing objectives, such as increases in website traffic, increases in lead generation or sales revenue.