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    Targeted Content Marketing for Life Events

    Introduction It's important to celebrate life achievements and milestones, and as a financial advisor it might even be doubly important for you to help nurture a trusting relationship with clients. Therefore, a great way to remain connected to your clients, as well as providing ...

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    Topics: content marketing for financial advisors, targeted social media strategies

    A Complete Guide to Facebook Targeted Ads

    Introduction Facebook targeted ads are huge right now, they are the second most popular way to advertise online right now (right after Google AdWords), and some people have even spent thousands on them. The only downside to this is that they can be a little tricky to navigate. ...

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    Topics: online advertising for financial advisors, targeted social media strategies, paid advertising

    5 Absolutely Amazing Digital Marketing Tips To Create More Leads

    Introduction Digital marketing is not just about throwing out ten tweets a day hoping one of them will bite. As in anything, there are strategies and techniques anyone can utilize. Knowing how to take advantage of these techniques will become an asset which you can expertly ...

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    Topics: digital marketing for advisors, online advertisment, online strategies, use of social media by financial advisors, seo tips for advisors, targeted social media strategies

    Why Companies are Shifting from Old School Marketing to Social Media

    I remember being a teenager, hopping on my bike, and setting off on the mile long journey to work. As I climbed the last hill a huge billboard would slowly emerge over the horizon. I stared at it intensely everyday, distracting myself from the pain burning in my legs. I always ...

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    Topics: Financial advisor marketing, Social Media, social media guide for advisors, targeted social media strategies

    How does social media work with traditional marketing?

    We often get asked the question about where Social Media fits within the broader spectrum of marketing strategy, and it is perhaps the most misunderstood ingredient in the marketing mix. We therefore made it our mission to develop a simple visual model shown below to demonstrate ...

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    Topics: Social Media, Social media for financial advisors, social media guide for advisors, targeted social media strategies

    Targeting and Measuring Social Media Objectives

    Marketing Sherpa 's chart of the week is highlighting the targeting and measuring of social marketing objectives, such as increases in website traffic, increases in lead generation or sales revenue.

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    Topics: measuring social media, Social Media, Social media for financial advisors, targeted social media strategies