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    How to Create Buyer Personas as a Financial Advisor

    Introduction: What Are Buyer Personas? A buyer persona is a fictionalized portrayal of your ideal customer(s), painting a life-like picture of who that customer is. Even in a niche market, you likely have at least 2-3 specific buyer personas that you can target. Buyer personas ...

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    Topics: content marketing, email marketing

    The Benefits of Lead Nurturing As A Financial Advisor

    Lead nurturing is not a particularly common term among financial advisors and typically it applies to large sales and marketing teams. However, this is very relevant to financial advisors but on a smaller, more detailed scale. Lead generation is simply finding interest in your ...

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    Topics: email marketing, financial advisors, networking, online growth, Lead nurturing

    Have You Hired Your Email Signature?

    Day in and day out you have the opportunity to make an impression on numerous clients, prospects, friends, colleagues, influencers, and partners in a powerful and effective way. Yet, many advisors are missing out on leveraging the most frequent communication and branding vehicle ...

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    Topics: content marketing, Email Marketing, email marketing, email signature

    (Integration) Advisor Websites and MailChimp

    What is MailChimp? MailChimp is an online email marketing solution for managing contacts, sending emails, and tracking results.

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    Topics: blog content, Blogging, email marketing, email newsletter, integration, Integration, mailchimp