(Integration) Advisor Websites and MailChimp

Kellie Gibson
Kellie Gibson • Posted on Apr 2, 2015


What is MailChimp?

MailChimp is an online email marketing solution for managing contacts, sending emails, and tracking results.

What is the integration?

The Advisor Websites and MailChimp integration automatically captures blog content published from your Advisor Websites dashboard and sends it to your subscribers in the form of an email newsletter on a daily, weekly, or monthly schedule.

MailChimp allows you to design your newsletter template around your company's colours in order to match your firm's unique branding.

What is the benefit?

Fresh, interesting blog content is nothing without strong marketing to help promote it. Despite the many modes of communication available today, email is still the most used and trusted, making email marketing campaigns an essential part of your firm's success.

But after writing your blog content, crating a newsletter to send to your subscribers, even on a monthly basis, takes time and a certain amount of design skill. With this integration, sharing your blog content can be done effortlessly and aesthetically.

How does the integration work?

Whenever you publish new content on your blog, MailChimp's RSS-to-Email campaign tool will automatically read your blog's RSS feed, capturing the new content and organizing it within your customized email newsletter template, which will be sent to your subscriber list when scheduled.

What do I need to integrate?

To integrate you need three things:

  1. A blog that operates on the Advisor Websites dashboard
  2. Your RSS feed URL (click here to learn more about RSS feeds)
  3. A MailChimp account

For more information on how to install and use the integration, read Knowledge Base from Support.

How much does it cost?

The integration is included with your Advisor Websites Legendary subscription at no extra cost. MailChimp is free for a subscriber list of up to 2000 before having to upgrade to their paid plans. Pricing and more information on MailChimp can be found here.


About Advisor Websites

Founded in 2012, Advisor Websites specializes in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all which follow FINRA and SEC guidelines.

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.

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