Most ecommerce businesses use AdWords to generate traffic. In essence it's pretty simple - you bid for search terms in Google, your ad appears if someone searches for that term, and you pay only if someone clicks on that ad. It's a great system, but it does have a few traps.
Topics: adwords 101, google adwords for advisors, SEM, Marketing, ppc campaigns for financial advisors, ppc for financial advisors
Google Adwords is the online software platform developed by Google to handle their PPC (pay-per-click) advertising. Campaigns can be managed from a central interface which distributes advertising on the Google Search Engine, Partner Search (other websites with a Google search ...
Topics: adwords 101, google adwords for advisors, SEM, ppc campaigns for financial advisors
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