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    Common Google AdWords Mistakes (And How to Fix Them)

    Most ecommerce businesses use AdWords to generate traffic. In essence it's pretty simple - you bid for search terms in Google, your ad appears if someone searches for that term, and you pay only if someone clicks on that ad. It's a great system, but it does have a few traps.

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    Topics: adwords 101, google adwords for advisors, SEM, Marketing, ppc campaigns for financial advisors, ppc for financial advisors