--- title: "Financial Advisor Logos: Why They’re Important to Your Brand" description: Financial Advisor logos are an important component to your branding and overall marketing strategy. Learn why they're so important and how to make one. image: https://www.advisorwebsites.com/hubfs/Screen%20Shot%202021-02-18%20at%203.08.04%20pm.png --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) [Back to All Posts](https://www.advisorwebsites.com/blog) ## Financial Advisor Logos: Why They’re Important to Your Brand ![Advisor Websites](https://www.advisorwebsites.com/hubfs/logo-icon.svg) [Advisor Websites ](https://www.advisorwebsites.com/blog/author/advisor-websites) • Posted on Feb 17, 2021 ![](https://www.advisorwebsites.com/hubfs/Screen%20Shot%202021-02-18%20at%203.08.04%20pm.png) When thinking about your marketing strategy, do you consider your visual brand? Your brand is made up of both written and visual components, and it’s important that you consider both when planning communications with current and potential clients. Your financial advisor logo, in particular, is key to nailing down your visual brand identity. Here’s why your logo is so important.    ### **It’s Your Customers’ First Impression of Your Brand** When a potential client sees your logo, it takes them [less than 10 seconds](https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/) to form an opinion about your brand. It’s important that your logo communicates the right message in that short period of time. Think not only about what *you* want your brand identity to say, but also what your [target audience](https://www.advisorwebsites.com/blog/improve-your-financial-advisor-marketing) is looking for.  Because people make such quick judgments about your brand, it’s also important to keep your logo simple. If it’s too complicated or flashy, it may be distracting. Simple logos are easier to remember and identify, and also easier to use in a variety of settings—like social media profile pictures, printed marketing materials and email signatures.    ### **It Sets You Apart from the Competition **  If all brands used similar logos, it would be almost impossible to differentiate between them. Creating a logo that’s unique to your financial advisor business means your customers will recognize it right away; those who are unfamiliar with your brand are more likely to recognize your logo in the future.  Think about what makes your business unique and [pour that into your logo design](https://www.advisorwebsites.com/blog/6-tips-for-creating-a-stunning-and-meaningful-logo). During that process, review competitor logos to avoid developing a similar logo and creating confusion. The example below shows how close logos can mimic each other—PayPal and Pandora operate in different industries, but their logos are almost identical.  [![PayPal and Pandora logos](https://lh4.googleusercontent.com/O6k4gFDtXS8800pHnuYmWiWexXi7rnPtcUN3wSk_6CPayeY2KyjL76OsmnAUgdQcvuSAZIKG4xZABfywr-ts48laAMnSLR2mI1c9H-6mUfb4TxtSH6uGH9i5RL6XsvbTpsXckeY)](https://www.creativebloq.com/features/8-famous-logos-that-look-unbelievably-similar) ### **It’s the Foundation of Your Visual Brand Identity ** Your logo not only represents the first impression your brand makes, but also acts as your digital signature. It’s on your website, social profiles, email signatures, documents and more. Your logo is the  cornerstone of your financial advisor marketing strategy. It should represent your values and promote trust among your current and potential clients.  No matter what, your logo should align with your brand identity. A cohesive brand elevates your credibility and makes it easy for your clients and potential clients to remember your brand. The colors associated with your logo are also important; using them consistently [improves brand recognition](https://www.forbes.com/sites/gabrielshaoolian/2018/08/10/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives/?sh=39cd8c38d708) by up to 80%.  [![Psychology of logo color](https://lh3.googleusercontent.com/Zyrj2gdR8y1fPzT2XlCwQSwu3MR3I9IHvK17dJ_ax5duRRJG0paTYpv1xM6Obe1QeY-d-LEawk0zqbMGNG9LvtwAprLJjmB9J4qkkkI5DEugTwDomf11YDRSKiEuSY9qaZ_z-5s)](https://londonimageinstitute.com/how-to-empower-yourself-with-color-psychology/)   If you already have brand guidelines, aligning your logo with them should be simple. Follow the same color scheme, use the same fonts and design elements. If you’re starting from scratch, think about what your visual identity should look like as a whole, starting with the feeling you want your brand to evoke. Colors can be associated with a variety of different feelings. Refer to the chart above to see what your brand colors say about your visual identity.  | **Did you know?** Advisor Websites offer a Logo Design and Branding service for new and existing clients. [Learn more.](https://www.advisorwebsites.com/website-addons) [![Flood Financial Services](https://www.advisorwebsites.com/hs-fs/hubfs/Flood%20Financial%20Services.png?width=233&name=Flood%20Financial%20Services.png)  ![Paltridge & Bennett Limited Logos](https://www.advisorwebsites.com/hs-fs/hubfs/Paltridge%20%26%20Bennett%20Limited%20Logos.png?width=232&name=Paltridge%20%26%20Bennett%20Limited%20Logos.png)  ![Paltridge & Bennett Limited Brand Guidelines](https://www.advisorwebsites.com/hs-fs/hubfs/Paltridge%20%26%20Bennett%20Limited%20Brand%20Guidelines.png?width=232&name=Paltridge%20%26%20Bennett%20Limited%20Brand%20Guidelines.png)](https://www.advisorwebsites.com/website-addons) | | --- |   ### **Your Financial Advisor Logo is Key to Your Marketing Strategy** There are many elements to think about when designing your financial advisor logo. Here are some questions to ask when thinking about your logo design:  - Will you have a text-based logo, an illustrated icon, or both? - What feeling do you want people to associate with your brand?  - What colors and fonts do you already use in your brand materials and website?  - What will your logo look like as a social media profile picture? What will it look like in an email signature? On your website? On print materials?  - What will your logo look like on a dark background versus a light background?    If you’re struggling with ideas for your logo, we’re here to help. Our in-house design team can create a number of concepts that represent your unique brand and refine your logo of choice until it’s just right. Find out more about our [logo design and other services available](https://www.advisorwebsites.com/website-addons#).    --- #### ***WHO ARE WE? ******At Advisor Websites we help financial advisors grow their business and enhance their digital marketing strategies with their own personalized website. Our platform offers a selection of effective and proven frameworks that are personalized to reflect your business and brand.* ** ***[![Find Out More with a Personalized Demo](https://no-cache.hubspot.com/cta/default/572187/3011d2a4-1cb6-4885-b9f3-ae21cbd3ea69.png)](https://cta-redirect.hubspot.com/cta/redirect/572187/3011d2a4-1cb6-4885-b9f3-ae21cbd3ea69)***   ![CEO-Graham](https://www.advisorwebsites.com/hubfs/CEO-Graham.png) ### About Advisor Websites, A Snappy Kraken Company *Founded in 2012, we specialize in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all of which follow FINRA and SEC guidelines.* Find Out More With A Personalized Demo   **Disclaimer:** The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first. ### Book A Demo Today ![blog-book-a-demo-img](https://www.advisorwebsites.com/hs-fs/hubfs/blog-book-a-demo-img.png?width=129&name=blog-book-a-demo-img.png) Learn how our personalized approach to digital marketing will take your business to the next level. [ Book a Demo ](https://www.advisorwebsites.com/book-a-demo) ### Join the 25,000+ financial advisors who get articles, tips and advice, right to their inbox! ### Enjoy this post? Share it with others. [**](http://www.facebook.com/share.php?u=https://www.advisorwebsites.com/blog/financial-advisor-logo) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.advisorwebsites.com/blog/financial-advisor-logo) [**](https://twitter.com/intent/tweet?original_referer=https://www.advisorwebsites.com/blog/financial-advisor-logo&url=https://www.advisorwebsites.com/blog/financial-advisor-logo&source=tweetbutton&text=Financial+Advisor+Logos%3A+Why+They%26rsquo%3Bre+Important+to+Your+Brand) [ Previous ](https://www.advisorwebsites.com/blog/financial-advisor-client-testimonials) [ Next ](https://www.advisorwebsites.com/blog/breaking-the-ice-with-new-customers) ## Recommended Articles [![](https://www.advisorwebsites.com/hubfs/16-1.png) ](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) ## [Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) With this acquisition, Snappy Kraken will significantly grow market share while simultaneously expanding its capabilities for serving advisors with ... [![](https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png) ](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) ## [[NEWS] Advisor Websites Releases Inaugural State of the Industry Report](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) Advisor Websites’ Inaugural State of the Industry Report Analyzes Successful Digital Marketing Strategies for Financial Advisors Survey of nearly 500 ... [![](https://www.advisorwebsites.com/hubfs/scott-graham-5fNmWej4tAA-unsplash-1.jpg) ](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) ## [The 3 Fundamentals to Any Financial Advisor’s Digital Marketing Strategy](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) As a Financial Advisor, your digital marketing strategy is one of the most useful tools in generating new leads for your business. However, it can be ... [![NEW AW + SK LOGO - WHITE LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png?width=1300&height=300&name=NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png "NEW AW + SK LOGO - WHITE LOGO")](https://www.advisorwebsites.com) Get promos, tips, and news right to your inbox! **Services** - [Personalized Website Designs](https://advisorwebsites.com/personalized-website-design/) - [Digital Marketing Solutions](https://advisorwebsites.com/digital-marketing-solutions/) - [Additional Services](https://advisorwebsites.com/additional-services/) - [Client Website Redesign](https://advisorwebsites.com/client-website-redesign/) - [Enterprise](https://advisorwebsites.com/enterprise/) **Explore** - [About Us](https://advisorwebsites.com/about-us/) - [FAQ's](https://advisorwebsites.com/faq/) - [Blog](https://advisorwebsites.com/blog/) - [Careers](https://snappykraken.com/careers) - [Contact](https://advisorwebsites.com/contact-us/) **Support** - [Knowledge Base](https://support.advisorwebsites.com/en/support/solutions) - [Submit a Ticket](https://support.advisorwebsites.com/en/support/tickets/new) - [Compliance Support](https://support.advisorwebsites.com/en/support/solutions/35000139004) - [Support](https://support.advisorwebsites.com/en/support/home) **Legal** - [Terms of Use](https://advisorwebsites.com/terms-of-use) - [Privacy Policy](https://advisorwebsites.com/privacy-policy) - [Accessibility](https://advisorwebsites.com/accessibility) Advisor Websites™ is a global leader in website software for the financial and insurance industries. Our award-winning web-based platform is used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents and Brokers to create and manage compliant and user-friendly websites. [* * ](https://www.instagram.com/advisorwebsites/) [* * ](https://twitter.com/advisorwebsites) [* * ](https://www.linkedin.com/company/advisor-websites/) [* * ](https://www.facebook.com/advisorwebsites/) ©2026 Advisor Websites™. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Advisor Websites", "url" : "https://www.advisorwebsites.com/blog/author/advisor-websites" }, "dateModified" : "2021-02-18T04:21:03.943Z", "datePublished" : "2021-02-18T04:21:03.000Z", "headline" : "Financial Advisor Logos: Why They’re Important to Your Brand", "image" : [ "https://www.advisorwebsites.com/hubfs/Screen%20Shot%202021-02-18%20at%203.08.04%20pm.png" ], "mainEntityOfPage" : { "@id" : "https://www.advisorwebsites.com/blog/financial-advisor-logo", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.advisorwebsites.com/hubfs/AWR%20Assets/Email_Signature/AW%20SK%20Email%20Signature%20Assets%20MAY%202022/NEW%20AW%20+%20SK%20LOGO%20FOR%20EMAIL%20SIG.png" }, "name" : "Advisor Websites" } } ```