Financial Advisor Logos: Why They’re Important to Your Brand

Advisor Websites
Advisor Websites • Posted on Feb 17, 2021

When thinking about your marketing strategy, do you consider your visual brand? Your brand is made up of both written and visual components, and it’s important that you consider both when planning communications with current and potential clients. Your financial advisor logo, in particular, is key to nailing down your visual brand identity.

Here’s why your logo is so important. 


It’s Your Customers’ First Impression of Your Brand

When a potential client sees your logo, it takes them less than 10 seconds to form an opinion about your brand. It’s important that your logo communicates the right message in that short period of time. Think not only about what you want your brand identity to say, but also what your target audience is looking for. 

Because people make such quick judgments about your brand, it’s also important to keep your logo simple. If it’s too complicated or flashy, it may be distracting.

Simple logos are easier to remember and identify, and also easier to use in a variety of settings—like social media profile pictures, printed marketing materials and email signatures. 


It Sets You Apart from the Competition  

If all brands used similar logos, it would be almost impossible to differentiate between them. Creating a logo that’s unique to your financial advisor business means your customers will recognize it right away; those who are unfamiliar with your brand are more likely to recognize your logo in the future. 

Think about what makes your business unique and pour that into your logo design. During that process, review competitor logos to avoid developing a similar logo and creating confusion.

The example below shows how close logos can mimic each other—PayPal and Pandora operate in different industries, but their logos are almost identical. 

PayPal and Pandora logos

It’s the Foundation of Your Visual Brand Identity 

Your logo not only represents the first impression your brand makes, but also acts as your digital signature. It’s on your website, social profiles, email signatures, documents and more. Your logo is the  cornerstone of your financial advisor marketing strategy. It should represent your values and promote trust among your current and potential clients. 

No matter what, your logo should align with your brand identity. A cohesive brand elevates your credibility and makes it easy for your clients and potential clients to remember your brand. The colors associated with your logo are also important; using them consistently improves brand recognition by up to 80%. 

Psychology of logo color


If you already have brand guidelines, aligning your logo with them should be simple. Follow the same color scheme, use the same fonts and design elements. If you’re starting from scratch, think about what your visual identity should look like as a whole, starting with the feeling you want your brand to evoke. Colors can be associated with a variety of different feelings. Refer to the chart above to see what your brand colors say about your visual identity. 

Did you know? Advisor Websites offer a Logo Design and Branding service for new and existing clients. Learn more.

Flood Financial Services  Paltridge & Bennett Limited Logos  Paltridge & Bennett Limited Brand Guidelines


Your Financial Advisor Logo is Key to Your Marketing Strategy

There are many elements to think about when designing your financial advisor logo. Here are some questions to ask when thinking about your logo design: 

  • Will you have a text-based logo, an illustrated icon, or both?
  • What feeling do you want people to associate with your brand? 
  • What colors and fonts do you already use in your brand materials and website? 
  • What will your logo look like as a social media profile picture? What will it look like in an email signature? On your website? On print materials? 
  • What will your logo look like on a dark background versus a light background? 


If you’re struggling with ideas for your logo, we’re here to help. Our in-house design team can create a number of concepts that represent your unique brand and refine your logo of choice until it’s just right. Find out more about our logo design and other services available



At Advisor Websites we help financial advisors grow their business and enhance their digital marketing strategies with their own personalized website. Our platform offers a selection of effective and proven frameworks that are personalized to reflect your business and brand.

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About Advisor Websites

Founded in 2012, Advisor Websites specializes in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all which follow FINRA and SEC guidelines.

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.

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