Logos can sometimes come across as unnecessary hurdles on the path to a successful business. If you're worried about design, and absolutely don't want to handle that yourself, you're in luck because Advisor Websites has an amazing add-on logo design service. However, it is always a good idea to have a picture in mind about what you like, and there is always the possibility of changing up an old logo that doesn't work for you anymore! So, we've compiled a few tips that may interest you below.
A good tip for the use of colour is to avoid having more than 2 or 3 colours. Logos that are loud or overwhelming are too much for a guest to take in, and may cause a reader to forget about your brand easily. A memorable logo means a memorable brand. Think of some of the most popular financial companies in 2018. Goldman Sachs, J.P Morgan and Morgan Stanley all have simple logos with 2 colours. Additionally, one of the colours is often black or white. It comes down to simplicity and message. Goldman Sachs don't need anything crowded or busy, their name conveys enough weight that it becomes unnecessary to have a complex design go with it.
2) Colour Dynamics
Growing off our theme of colour, comes colour dynamics. You may never have heard of this concept, but it's actually quite simple. The idea is that all logos should work in black and white. This isn't mandatory, but it can be nice, especially if lots of printing is done using black ink on paper. Examples of logos that don't work are some with multiple colours which will all come across as different shades of black, or those using gradients or blend modes such as The Currency Cloud's old logo and TVNZ's.
3) Custom Fonts
If your logo is going to be your business's name, it might be interesting to look into the possibility of custom fonts. A font that is only yours sets you apart, and gives the added benefit of ensuring nobody else's logo will look like yours. Of course, any type of font is okay, as long as it's not comic sans. Your font should match up with your company's image and values. Fun, childlike ones such as Kids Crayon is probably not what you want, whereas times new roman can come across dull and stuffy. There are countless directions you can go in here, but luckily you all you need to do is jot down your ideas, and you won't have to do the design yourself!
Almost all design trends for the past few years have been strongly leaning towards minimalism. Nobody wants to see overcrowded content anymore. Sleek and simple are the words to keep in mind. This is great for you, as trying to imagine a logo doesn't need to take 10 hours. Sometimes the simplest and most obvious choice is the one to go for.
5) Think About Logotype-ing
Logotypes are logos only made out of words. In essence, they have no backgrounds, and no designs. Just a font or two and a colour or two (you can refer to the picture above as an example). This is the ultimate easy choice that doesn't compromise on aesthetics. Pair this with a custom font, and you've got a match made in heaven.
6) Give It Meaning
Last, but certainly not least: meaningful logos. Everyone loves a good backstory. In a previous blog post about branding, we discussed the meaning behind Arc'teryx's logo. This is probably the most difficult aspect of logo creation. It will give you a chance to flex your creative muscles. Some logos can have a geographical meaning. As seen above, the Toblerone logo represents the top of the Matterhorn, as Toblerone is a company from Switzerland. Some meanings can be historical, like the NBC logo, or cultural like Galeries Lafayette's. There is nobody better poised to choose something meaningful than you. After all, you know best what your business means to both you and your customers.
Now that you have all this knowledge, it's time to start designing your own logo. Try using all the categories in this blog post to brainstorm a potential design you'd like, starting with colour and ending at meaning. Who knows? You may surprise yourself by having an idea come to mind right away.