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    Measure Your Insurance Website with Google Analytics

    Most of the tools we talk about stocking your insurance website with are there to help attract, generate, and then convert leads into clients. Once you've sealed the client deal, there are then others you can incorporate into your website to help build that strong client ...

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    Topics: Google Analytics, integration, Integration, Technology, marketing strategy, technology

    Recovering from a Google Penalty in 2015

    Last week we talked about the essential role Google Analytics plays when it comes to measuring the performance of your marketing initiatives.

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    Topics: Google Analytics, integration, Integration, SEO, Technology, technology

    The Savvy Advisor's Guide to Google Analytics [ebook]

    Our new ebook is out! Your website is a marketing tool, one of the few that can be accurately measured for effectiveness.

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    Topics: advisor websites, ebook, Freebies, Google Analytics, Marketing, Online Marketing

    How to set up Google Analytics (Part-1)

    How to set up Google Analytics (Part-1)

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    Topics: Analytics, financial web analytics, getting started with google analytics, Google Analytics, website

    Analytics for Bloggers Who Despise Analytics

    Analytics. Good grief, the word even sounds complicated. Although this article is geared toward bloggers who hate analytics, which assumes a level of knowledge about analytics in the first place (after all, how can someone despise something they don't know exists?), let's sum up ...

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    Topics: Analytics, Blogging, Google Analytics

    Google Indexing Facebook Comments

    In November, Google quietly introduced new indexing parameters, with the notable new update being that comments on blogs and facebook will now be searchable by google. What does this mean for you?

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    Topics: facebook for financial advisors, google adwords for advisors, Google Analytics, SEO, Social Media, social media guide for advisors

    How To Create Custom Reports With Google Analytics

    You can view your statistics for your website by signing into your account and viewing the dashboard, but that may not always be the easy for you. Learn to set up e-mail notifications that will provide you with custom tracking reports sent right to your inbox.

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    Topics: Analytics, analytics custom reports, analytics tracking, Google Analytics, google analytics guide, How-To

    How to use Google Analytics effectively

    Google Analytics is one of the most powerful tool available today. Best of all, it's free! It is meant to help you measure and improve your website performance. In this article we explain the various key site measurements, how they are calculated by Google Analytic and we will ...

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    Topics: advisor website results, Analytics, Google Analytics, measuring tools for website performance, optimize financial website