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    How to Make Your Landing Pages Better

    Landing pages are a vital piece of any advisor's digital marketing strategy. Recently, we explained how to measure your landing pages' performance effectiveness. In a nutshell, we know that it's important to take a look at the click-through rates of your calls-to-action and the ...

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    Topics: advisor marketing strategy, How to Make Your Landing Pages Better, landing pages for advisors, Marketing

    How to Build Credibility Online

    Research show that approximately 80% of all internet users use the internet in order to do research on products and services they are thinking of buying before they buy.

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    Topics: advisor websites, Business Growth, how to build credibility online, marketing ideas for advisors

    Landing Pages: A simple explanation for advisors

    Advisors can use landing pages to convert website traffic to warmer leads and clients. These conversion opportunities are vital for a successful digital advisor marketing strategy.

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    Topics: advisor websites marketing, landing pages: a simple explanation for advisors, web design, what is a landing page

    Social Media Cheat Sheet for Advisors

    Financial advisors can tap into the honey pot of social marketing by learning what the three biggest social media vehicles are and how to use them. From a business standpoint, social media can be defined as an interactive platform from which individuals and communities create ...

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    Topics: how to use social media, Social Media, social media cheat sheet for advisors, social media for advisors

    Marketing is a Waste Without Tracking

    Don’t waste your marketing dollars unless you are ready to track and test. Simply submitting your business card to a newspaper or magazine for exposure is not the best idea. We need results these days -- and we need them in short order.

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    Topics: Marketing

    Financial Advisors: 5 Ideas for a Most Productive Summer

    At ClientWise, we have observed an interesting pattern among successful financial advisors. They don’t “rest” during the summer months. For many, the opposite is often true.

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    Topics: Business Growth

    Pointers for Crafting Engaging, Thought-Provoking Blog Posts

    Successful blogging is less of a puzzle when you can capture a customer's imagination, and that only happens when you are strategic about your blog posts. Reaction-provoking, interesting blog posts will help drive traffic to your website and establish you as a thought leader.

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    Topics: Blogging

    Responsive Financial Advisor Websites

    We've all been there... you're searching the web on your iPhone, Android or tablet and you come across a website that is just impossible to read and navigate. It's frustrating, it's annoying, and, frankly, it makes you want to scream. What happens next? Nine times out of ten, ...

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    Topics: mobile friendly financial advisor websites, mobile takeover, Responsive Financial Advisor Websites, Technology

    Announcement: Advisor Websites Integrates with Sharefile

    We are thrilled to announce that Advisor Websites users now have the ability to access and share private documents through their website using Sharefile! With a discounted monthly subscription, advisors can use the most secure file-sharing and storing  service on the web, right ...

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    Topics: advisor website integration, client portal, sharefile integration, Technology, technology

    Life lesson: another reason not to use stock photography on your financial website

    Before I get into the lesson, let me tell you a little story. Last week we got a big, ugly piece of mail. Inside was a letter and a pretty hefty fine from a legal firm claiming we posted a photograph on our blog that we didn’t have the right to use.

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    Topics: advisor websites design, web design, real photography, stock photography