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    Can Pay-Per-Click Advertising Help My Firm Get Leads?

      You have probably heard of Google Adwords or Facebook Ads both forms of Pay-Per-Click (PPC) advertising.  But what is it? How can you use it? and Does it really work?   The answer is yes, IF don’t correctly!

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    Topics: digital marketing, financial advisors ppc, lead generation, Lead generation for advisors, PPC

    Not Doing PPC? You’re Missing Out on a BIG Opportunity!

    If you were looking to buy a new suit, wouldn’t you want to explore your options first? You would search for the product that best satisfies your needs and wants based on attributes you care about such as quality, price and style.

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    Topics: PPC

    Optimize Your Financial Website Content With These Tips

    Now that we've gotten you through the content creation step of your inbound marketing strategy, you've got to optimize your financial website content.

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    Topics: call-to-action, content marketing, Inbound Marketing, SEO, Marketing, PPC, Search Engine Optimization

    How Many Sources of Traffic Are You Using?

    Now that 2015 has arrived, it's a good time to reflect on your online marketing and look at how many different types of traffic you are driving to your website.

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    Topics: advisor websites, Business Growth, content, content marketing, SEO, PPC, Social Media, Traffic

    Search Engine Marketing – part1: Pay per click

    Following last month series of articles on Search Engine Optimization (website content optimization, keyword research and link building tactics), I am pleased to introduce this new set of articles: Search Engine Marketing (SEM). Over the next couple of weeks, we will go over the ...

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    Topics: adwords, SEM, Marketing, pay per click, PPC