--- title: 8 Ways Financial Advisors Can Build Their Email Lists Naturally description: 8 Ways Financial Advisors Can Build Their Email Lists Naturally --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) [Back to All Posts](https://www.advisorwebsites.com/blog) ## 8 Ways Financial Advisors Can Build Their Email Lists Naturally ![Advisor Websites](https://www.advisorwebsites.com/hubfs/logo-icon.svg) [Advisor Websites ](https://www.advisorwebsites.com/blog/author/advisor-websites) • Posted on Jun 21, 2010 Many financial advisors are consumed by generating leads. They want a pipeline of leads coming in on a regular basis so they can build up their practice and become more successful. One of the best ways to cultivate leads is through email marketing. Over the past several years, email marketing has averaged a return on investment of about $46 for every dollar spent on it. That’s because people who sign up for email lists are much easier to turn into active clients. Of course, the first step to running a successful email marketing campaign is to build your list. And you have to build your email list legally. In other words, you can’t just spam people; they have to give you their permission to email them. So, how can you start building your email list naturally and legally? 1. **Place signup links above the fold on every page—**Because visitors might enter your website through any page, it’s important that you have signup forms for your email list on every single page. Make sure these forms are placed above the fold so visitors can see them without scrolling down. By placing the form in a position of prominence, you increase the chances of people signing up. 2. **Offer a monthly newsletter—**Newsletters are a central piece of email marketing campaigns. They allow you to keep in touch with your customers on a regular basis, and subscribers like them because they often include valuable, useful tips and information. Just make sure if you offer a newsletter that you keep up with it and publish it on time each month. 3. **Write an eBook to give away—**Sometimes, your visitors need an extra incentive to sign up for your email list. In short, they need a freebie. That’s where eBooks come in handy. These can do a great job as bait when you give them away in exchange for signing up for your email list. The eBook also offers you another forum for highlighting your expertise, building your credibility, and attracting more clients. 4. **Explain the benefits of signing up—**People are selfish. They are only concerned with what’s in it for them. Every action is guided by their self interest. With that in mind, you need to let people know why they should sign up for your email list. What will they gain by doing so? Knowledge? Wealth? Identify the benefit, and focus on that. 5. **Make it easy for subscribers to forward to friends—**Most email management programs can help you put a “Forward to a friend” link in your messages. This allows your subscribers to easily share your newsletters with their friends, while ensuring the “unsubscribe” link isn’t accidentally clicked. As a result, you can attract more signups by encouraging sharing. 6. **Have signup sheets in your office—**When building email lists, a lot of people ignore marketing their list offline. But the truth is there are many opportunities to get signups away from the internet. If you have prospects and clients visiting your office, keep a signup sheet for your email list somewhere they’ll see it. You can even mention it to them while they’re in your office to further motivate them to signup. 7. **Mention your email list in offline marketing materials—**Beyond having a signup sheet in your office, another way to market your list offline is in your sales collateral. Mention your newsletter in your brochures, sales letters, memos, business cards, etc. This can drive traffic to your website, and if you have the signup form placed properly, it can lead to a surge in your subscriber list. 8. **Promote your newsletter in other newsletters—**Find complementary newsletters that you can promote your email list in. You may be able to enter into an agreement with another company that you’ll promote their newsletter if they do the same for you. This an easy way to raise awareness and attract more signups. ** ** What are some other ways you’ve gotten people to sign up for your email list? Share your best tips by leaving a comment. **Author**: David Smith works for [conversion rate optimization](http://www.conversionrate.net/) company Invesp and helps webmasters in creating highly converting landing pages. Feel free to follow them on twitter [@invesp](http://twitter.com/invesp). You can email David at: [admin@conversionrate.net](mailto:admin@conversionrate.net) ![CEO-Graham](https://www.advisorwebsites.com/hubfs/CEO-Graham.png) ### About Advisor Websites, A Snappy Kraken Company *Founded in 2012, we specialize in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all of which follow FINRA and SEC guidelines.* Find Out More With A Personalized Demo   **Disclaimer:** The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first. ### Book A Demo Today ![blog-book-a-demo-img](https://www.advisorwebsites.com/hs-fs/hubfs/blog-book-a-demo-img.png?width=129&name=blog-book-a-demo-img.png) Learn how our personalized approach to digital marketing will take your business to the next level. [ Book a Demo ](https://www.advisorwebsites.com/book-a-demo) ### Join the 25,000+ financial advisors who get articles, tips and advice, right to their inbox! ### Enjoy this post? Share it with others. [**](http://www.facebook.com/share.php?u=https://www.advisorwebsites.com/blog/blog/marketing/8-ways-financial-advisors-can-build-their-email-lists-naturally) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.advisorwebsites.com/blog/blog/marketing/8-ways-financial-advisors-can-build-their-email-lists-naturally) [**](https://twitter.com/intent/tweet?original_referer=https://www.advisorwebsites.com/blog/blog/marketing/8-ways-financial-advisors-can-build-their-email-lists-naturally&url=https://www.advisorwebsites.com/blog/blog/marketing/8-ways-financial-advisors-can-build-their-email-lists-naturally&source=tweetbutton&text=8+Ways+Financial+Advisors+Can+Build+Their+Email+Lists+Naturally) [ Previous ](https://www.advisorwebsites.com/blog/blog/general/5-fantastic-financial-android-applications-to-download) [ Next ](https://www.advisorwebsites.com/blog/blog/marketing/six-tips-for-financial-advisors-to-improve-their-email-marketing-campaigns) ## Recommended Articles [![](https://www.advisorwebsites.com/hubfs/16-1.png) ](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) ## [Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) With this acquisition, Snappy Kraken will significantly grow market share while simultaneously expanding its capabilities for serving advisors with ... [![](https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png) ](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) ## [[NEWS] Advisor Websites Releases Inaugural State of the Industry Report](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) Advisor Websites’ Inaugural State of the Industry Report Analyzes Successful Digital Marketing Strategies for Financial Advisors Survey of nearly 500 ... [![](https://www.advisorwebsites.com/hubfs/scott-graham-5fNmWej4tAA-unsplash-1.jpg) ](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) ## [The 3 Fundamentals to Any Financial Advisor’s Digital Marketing Strategy](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) As a Financial Advisor, your digital marketing strategy is one of the most useful tools in generating new leads for your business. However, it can be ... [![NEW AW + SK LOGO - WHITE LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png?width=1300&height=300&name=NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png "NEW AW + SK LOGO - WHITE LOGO")](https://www.advisorwebsites.com) Get promos, tips, and news right to your inbox! **Services** - [Personalized Website Designs](https://advisorwebsites.com/personalized-website-design/) - [Digital Marketing Solutions](https://advisorwebsites.com/digital-marketing-solutions/) - [Additional Services](https://advisorwebsites.com/additional-services/) - [Client Website Redesign](https://advisorwebsites.com/client-website-redesign/) - [Enterprise](https://advisorwebsites.com/enterprise/) **Explore** - [About Us](https://advisorwebsites.com/about-us/) - [FAQ's](https://advisorwebsites.com/faq/) - [Blog](https://advisorwebsites.com/blog/) - [Careers](https://snappykraken.com/careers) - [Contact](https://advisorwebsites.com/contact-us/) **Support** - [Knowledge Base](https://support.advisorwebsites.com/en/support/solutions) - [Submit a Ticket](https://support.advisorwebsites.com/en/support/tickets/new) - [Compliance Support](https://support.advisorwebsites.com/en/support/solutions/35000139004) - [Support](https://support.advisorwebsites.com/en/support/home) **Legal** - [Terms of Use](https://advisorwebsites.com/terms-of-use) - [Privacy Policy](https://advisorwebsites.com/privacy-policy) - [Accessibility](https://advisorwebsites.com/accessibility) Advisor Websites™ is a global leader in website software for the financial and insurance industries. Our award-winning web-based platform is used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents and Brokers to create and manage compliant and user-friendly websites. [* * ](https://www.instagram.com/advisorwebsites/) [* * ](https://twitter.com/advisorwebsites) [* * ](https://www.linkedin.com/company/advisor-websites/) [* * ](https://www.facebook.com/advisorwebsites/) ©2026 Advisor Websites™. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Advisor Websites", "url" : "https://www.advisorwebsites.com/blog/author/advisor-websites" }, "datePublished" : "2010-06-21T15:00:06.000Z", "headline" : "8 Ways Financial Advisors Can Build Their Email Lists Naturally", "mainEntityOfPage" : { "@id" : "https://www.advisorwebsites.com/blog/blog/marketing/8-ways-financial-advisors-can-build-their-email-lists-naturally", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.advisorwebsites.com/hubfs/AWR%20Assets/Email_Signature/AW%20SK%20Email%20Signature%20Assets%20MAY%202022/NEW%20AW%20+%20SK%20LOGO%20FOR%20EMAIL%20SIG.png" }, "name" : "Advisor Websites" } } ```