How to Find a Unique Logo Design?

Marketing • Posted on Mar 9, 2012

If you are in the position to start up your own company or if you would like to change your current corporate identity you will probably want to start with a professional logo design that represents your services in the best way. In this article we want to share how we help our own customers in that matter and what online services we consider as the most valuable ones.

In the following we want to talk about the pros and cons of either directly working with a local designer or submitting a contest on so called crowdsourcing services.

1.Option – Local Designer

The traditional way how to find a good logo design would be to basically contact your local designers and hire them to work for you. The positive side of that option is you are directly in contact with your designer and you are able to express your ideas face-to-face. That designer will most probably present you a couple of drafts and you will have the freedom to choose one of them. That option is simple and very straightforward. However in many cases that individual service has a higher price and the amount of logo variations will be limited to the one designer.

2. Option – Crowdsourcing

The newest way how to find your logo design works over crowdsourcing websites. There are a bunch of sites on the web that provide that service however we recommend and DesignCrowd to our customers because they simply bring us the best results. How it works is very simple and easy. You submit your contest on a specific project, describe your company background and your specific needs. Now as your contest is online all the registered designers are able to see your request and react by designing you a draft.

The pros of that option are the multiple amount of designers working for you from all over the world at the same time and you are the one who sets the price. However keep in mind that if you set the price too low you will probably not attract good quality designs.

Here are two of our clients who have used the crowdsourcing services so you are able to have a better feeling about the quality.

Have a look into the crowdsourcing companies we are recommending to better understand the service. Here is also a video that explains the services of DesignCrowd.

We hope that this article can help you to find your way to the perfect logo for your company. We are happy to hear about your opinion on this matter.

So long - Happy Days!!


About Advisor Websites

Founded in 2012, Advisor Websites specializes in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all which follow FINRA and SEC guidelines.

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.

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