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    Targeting and Measuring Social Media Objectives

    Marketing Sherpa 's chart of the week is highlighting the targeting and measuring of social marketing objectives, such as increases in website traffic, increases in lead generation or sales revenue.

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    Topics: measuring social media, Social Media, Social media for financial advisors, targeted social media strategies

    May 28 2010, Friday links and blogs roundup

    Weekly review of  important news in the financial industry, valuable articles about online marketing and compliance updates:

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    Topics: financial markets commentary, FINRA updates, General, marketing ideas for financial advisors, resources for financial advisors, Social media for financial advisors

    LinkedIn for financial advisors

    We've had great attendance and feedback regarding Monday's webinar: LinkedIn for financial advisors.

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    Topics: Create a professional LinkedIn profile, LinkedIn for financial advisors, LinkedIn ROI, Social Media

    How to use Google Analytics effectively

    Google Analytics is one of the most powerful tool available today. Best of all, it's free! It is meant to help you measure and improve your website performance. In this article we explain the various key site measurements, how they are calculated by Google Analytic and we will ...

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    Topics: advisor website results, Analytics, Google Analytics, measuring tools for website performance, optimize financial website

    Interview with Simon Reilly - part 5

    I have been posting short videos taken from our interview with Simon Reilly from Leading Advisor over the past 4 weeks. Today's interview question is the last segment of the whole series. I hope you enjoyed it. You can find the previous 4 videos linked at the bottom of this post.

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    Topics: Advocis sponsor, Video, website presence for financial advisor, Leading Advisor, seminar for financial advisor, Simon

    Storytelling for financial advisors: Cowper Solutions

    Cowper Solutions has received confirmation that its application to join the Advisor Websites approved vendor program was successful. Cowper Solutions is now an official supplier of storytelling services and selling strategies to Advisor Websites clients and customers. Cowper ...

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    Topics: Cowper Solutions, Financial Website Design, General, Storytelling

    May 21 2010, Friday links and blogs roundup

    Weekly review of valuable articles and stories on online marketing, financial industry and compliance updates:

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    Topics: financial advisor website template, financial markets commentary, General, marketing ideas for financial advisors, promote your financial website, resources for financial advisors, Social media for financial advisors

    Facebook: Facts You Probably Didn’t Know

    [Source: Online PhD Programs for MashableMashable.com]

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    Topics: add facebook to your financial website, Facebook, Financial advisor facebook profile, Social Media, Social media for financial advisors

    Interview with Simon Reilly - part 4

    Over the past 3 weeks I have received a lot of positive feedback regarding the small videos taken from our interview with Simon Reilly from Leading Advisor. The session was recorded on April 20, 2010 during the Advocis Conference: Professional Development Day in Vancouver.

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    Topics: Advocis, financial advisor, Investment Advisor, Video, website presence for financial advisor, Leading Advisor, Simon Reilly

    Study: Few people outsourced their online marketing strategy in 2009

    Marketing Sherpa has recently published the results of a study they conducted about online marketing outsourcing including social media, content creation and SEO.

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    Topics: financial advisor online marketing, Social media outsourcing, Marketing, Social Media

    New financial template for Advisor Websites' clients

    We are pleased to announce that the Advisor Websites™ team has created a brand new theme for financial advisors using our services.

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    Topics: Financial advisor template, Financial Websites, Showcase, websites for financial advisor

    Reminder: free webinar next Monday - learn how to maximize your financial website

    This is a friendly reminder that the team at Advisor Websites will be hosting a free webinar on Monday, May 17th at 10am PDT.

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    Topics: Free webinar, Marketing

    May 14 2010, Friday links and blogs roundup

    Weekly review of valuable articles and stories on online marketing, financial industry and compliance updates:

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    Topics: financial advisor email marketing strategy, Financial news blog, financial services video blog, General, how to segment client lists, independent advisor marketing ideas, marketing guide for RIA, social media guide for advisors

    Interview with Simon Reilly - part 3

    For the past 2 weeks I've been posting videos taken from an interview done with Simon Reilly from Leading Advisor during the Advocis Conference: Professional Development Day in Vancouver.

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    Topics: Advocis, financial advisor, Investment Advisor, Video, website presence for financial advisor, Leading Advisor, Simon Reilly

    May 7 2010, Friday links and blogs roundup

    Review of this week's interesting articles and stories on online marketing, financial industry and compliance updates:

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    Topics: FINRA regulation updates, General, independent advisor marketing ideas, marketing ideas for financial advisors, social media guide for advisors, why advisors should use email marketing

    Social Media Profile Set-up Worksheet: LinkedIn

    I thought it would be valuable to create a simple worksheet to help advisors get started on LinkedIn.

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    Topics: Checklist/Template, Create a professional LinkedIn profile, How-To, LinkedIn, Social Media, Social media for financial advisors

    Interview with Simon Reilly - part 2

    Last week I've posted the 1st video of a 5 week series based on a interview done with Simon Reilly from Leading Advisor during the Advocis Conference: Professional Development Day in Vancouver.

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    Topics: Advisor, advisor websites, Advocis, financial advisor, interview, Investment Advisor, Video, Leading Advisor, Simon Reilly

    Maximize Your Advisor Website: Free Webinar May 17th 2010

    Our Advisor Websites specialist will provide expert insights and recommendations on how to get the most from your advisor website. This is a great start for all new users wanting to learn how to maximize their site for the most return. This free webinar includes a tour of ...

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    Topics: financial advisor, financial services, Google Analytics, newsletter, SEO, sitemap, web design, Marketing, Social Media, website

    Freedom 55 Financial Ottawa's Financial Centre gets a new website

    Advisor Websites™ is pleased to showcase the Freedom 55 Financial Ottawa's Financial Centre Management Team this week.

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    Topics: Brad Powe, financial advisor website template, Freedom 55 Financial, Lead generation for advisors, Ottawa's Financial Centre, Showcase, Template