New AI-powered web accessibility solution helps financial advisors reach more clients, promote digital inclusivity, and remain compliant with WCAG, ADA, AODA and other accessibility legislation
VANCOUVER, British Columbia, March 8, 2022 – Advisor Websites, a provider of personalized websites and targeted digital marketing solutions for financial advisors, today announced availability of AccessAble, a leading AI-powered web accessibility solution that makes websites accessible to everyone, and compliant with the WCAG, ADA and other accessibility legislation.
AccessAble helps financial advisors reach new clients and build positive brand reputation by automatically converting their website into an inclusive and accessible user experience, without compromising their website’s design and function.
According to recent reports, more than two billion people worldwide turn online first when researching and buying goods and services, including financial solutions. In the United States alone, an estimated 300 million people will research products and services online in 2023 – 91% of the country’s current population. With these sharp increases in digital-first behavior, ensuring websites are fully accessible to everyone is becoming increasingly important.
Currently, many individuals living with disabilities do not use the internet as frequently as those without (54% vs. 81%), primarily because many websites are still not fully accessible for these individuals, which further impacts their access to financial resources and tools. Website accessibility not only helps protect financial advisors from legal implications, lawsuits and compliance violations, but it can also enhance brand reputation and boost new business by enabling them to serve consumers that require additional assistance.
A game-changer in web accessibility compliance, AccessAble is effortlessly implemented in five minutes, and within 48 hours, websites are fully scanned, analyzed and remedied of accessibility compliance gaps, meeting AODA, ADA and WCAG compliance. AccessAble further mitigates potential legal risk by re-scanning the website every 24 hours, providing an exceptional user experience for visitors with disabilities.
Graham Turner, CEO of Advisor Websites, said, “Around the world, there are over one billion individuals with disabilities holding a purchase power of more than $6 trillion. In the United States alone, one in four Americans are living with a disability, making it critical that businesses provide a website experience that is accessible to all. That’s why we are offering AccessAble – empowering financial advisors to reach new clients while bolstering a positive brand, all while driving greater inclusivity.”
AccessAble offers visitors content, navigation, colour and display adjustment options, as well as accessibility profiles, including Seizure Safe, Vision Impaired, Cognitive Disability, ADHD Friendly, Blind Users (Screen Reader) and Keyboard Navigation (Motor). For more information, visit https://www.advisorwebsites.com/accessable.