--- title: How To Create a Valuable Blog Post As a Financial Advisor description: Writing blog posts is an important part of staying relevant in the industry. Tips are shared on how to master these posts. Relevance, Audience and Tone are all aspects to keep in mind. image: https://www.advisorwebsites.com/hubfs/aaron-burden-521422-unsplash-415977-edited.jpg --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) [Back to All Posts](https://www.advisorwebsites.com/blog) ## How To Create a Valuable Blog Post As a Financial Advisor ![Bryn Evans](https://www.advisorwebsites.com/hubfs/0%20(3).jpeg) [Bryn Evans ](https://www.advisorwebsites.com/blog/author/bryn-evans) • Posted on Jul 5, 2018 ![](https://www.advisorwebsites.com/hubfs/aaron-burden-521422-unsplash-415977-edited.jpg) Many see writing as a therapeutic activity that allows one to express their interests and exercise their talents. However many are turned off from writing by its time consuming nature and the lack of ideas to write about for 700 words. Although it is a daunting task, writing about your industry and sharing articles is something that clients are looking for more and more. Content marketing is becoming very prevalent which has caused blog articles and graphics to become a crowded space online. Standing out and creating a valuable reputation for your blog will have a direct impact on your sales, referrals and overall growth of the business. [53% of marketers say blog content creation is their top inbound marketing marketing priority](https://www.hubspot.com/marketing-statistics); this is a new form of marketing that creates a number of opportunities for financial advisors. ![blogging consistently will help your business](https://www.advisorwebsites.com/hs-fs/hubfs/glenn-carstens-peters-203007-unsplash.jpg?width=650&name=glenn-carstens-peters-203007-unsplash.jpg) **Relevance ** Relevance is very important for your audience. Writing about topics that are currently in the news or are consistent problems for people will boost your interest. It shows a degree of empathy if you can find a topic that is causing pain for your audience, for example, “How to Handle Skyrocketing Mortgage rates”. Writing about this will create respect for yourself and your business and will certainly help out others if decent advice is attached. Although, try your best not to blend in with the crowd. If a trend is emerging and it seems to be on everyone’s mind, countless articles will be released. For a month last year, Bitcoin was at the forefront of blogging and unless you were adding a new perspective, it is possible you would get drowned out. Finding that balance as a blogger takes time but will eventually make you very successful. ![staying relevant in the industry is very important](https://www.advisorwebsites.com/hs-fs/hubfs/alexis-brown-82988-unsplash.jpg?width=650&name=alexis-brown-82988-unsplash.jpg) **Audience** When discussing the topic of ‘getting drowned out’, it is important to remember who you are writing to. Finding a more niche audience is a good way to combat that; you want to create blogs that are being consistently read by a particular group. So instead of targeting investors in general, targeting articles to investors with young families could create a following for your material. Asking clients when you meet them if they have heard of your blog could be a great way to start the discussion about what topics in particular they would read about. **Form and Tone** How you write your article will determine the number of readers also. Depending on how often you want to be blogging, the length matters. If you are blogging twice a week, the form should be around 600 words. Where as if you are blogging once every 2 weeks, you would want the article to be over 1000 words. This is based around feeding enough content to your readers. Because [43% of people admit to skimming through blog posts](https://www.hubspot.com/marketing-statistics), splitting the article up with pictures and paragraphs will help the reader digest it much easier. ![get the tone right with blogging](https://www.advisorwebsites.com/hs-fs/hubfs/thought-catalog-217861-unsplash.jpg?width=650&name=thought-catalog-217861-unsplash.jpg) Tone is another aspect that should come into play, how will you address your audience? Will you aim for the formal, authoritative tone or go for a friendly, down-to-earth approach? Many people are looking for easy reading while browsing blogs so the casual tone or possibly a mix of both would be something to look into. Again, it depends on your [audience!](https://www.advisorwebsites.com/3-es-of-delighting-your-audience) Blogging is a movement that has taken the internet by storm and is very integrated with a number of marketing strategies in business. Keeping up to date with this marketing trend as well as events in the industry you’re participating in will help you come across as knowledgeable and a degree of respect will follow from prospects and clients. If you can create a well-known and informative blog, you will see growth emerging. ![CEO-Graham](https://www.advisorwebsites.com/hubfs/CEO-Graham.png) ### About Advisor Websites, A Snappy Kraken Company *Founded in 2012, we specialize in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all of which follow FINRA and SEC guidelines.* Find Out More With A Personalized Demo   **Disclaimer:** The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first. ### Book A Demo Today ![blog-book-a-demo-img](https://www.advisorwebsites.com/hs-fs/hubfs/blog-book-a-demo-img.png?width=129&name=blog-book-a-demo-img.png) Learn how our personalized approach to digital marketing will take your business to the next level. 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