--- title: 3 Reasons Why Social Media is a Must for Financial Advisors description: Read our blog to learn 3 reasons why social media is the ultimate tool for financial advisors looking growing their online presence and generate lead opportunities! image: https://www.advisorwebsites.com/hubfs/social_media_1795578_1__1570421130_28278.jpg --- [![NEW AW + SK LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO.png?width=400&height=92&name=NEW%20AW%20+%20SK%20LOGO.png "NEW AW + SK LOGO")](https://www.advisorwebsites.com) [Back to All Posts](https://www.advisorwebsites.com/blog) ## 3 Reasons Why Social Media is a Must for Financial Advisors ![Advisor Websites](https://www.advisorwebsites.com/hubfs/logo-icon.svg) [Advisor Websites ](https://www.advisorwebsites.com/blog/author/advisor-websites) • Posted on Sep 6, 2019 ![](https://www.advisorwebsites.com/hubfs/social_media_1795578_1__1570421130_28278.jpg) Social media is the catalyst for your digital marketing strategy! When it comes to building your online presence, leveraging your social networks is one of the best ways to build authority and drive traffic to your website. Here are the top three reasons why social media is a must for financial advisors: **1. Building Brand Awareness **At least 50% of brand reputation is built online today(1). Which is why it's essential to keep your accounts up to date with content that is relevant to your audience's interests and needs. To increase brand awareness, you'll need to understand your audience, what platforms they're using, and the best times to engage with them. Developing a strong social media strategy that targets the correct audience takes time. If you're just getting started, **watch our Drip Marketing Course for tips on creating a social media strategy in the financial services industry.  **The time and resources put into your social media strategy are worth the investment. According to a recent Forbes survey, financial advisors have found that using their social media to educate prospects, helped drive business back to their websites and expedite the onboarding process for new customers. Additionally, 85% of advisors who use social media for prospecting found that it shortened their selling cycle, and 80% had an average asset gain of $5 Million attributed to new clients from social media. (2)   **High Net Worth Investors ($25 Million +) using social media *(3)*** **68%** - Facebook  **47%** - Twitter  **46%** - LinkedIn  ** 2. Building Authority with Google** The majority of people will research a business online before making their purchasing decision, and for this reason, your search engine ranking affects your business's ability to generate leads.  Believe it or not, social media helps with your website's SEO (search engine optimization), and here's how:  - **Linking your social accounts directly to your website** proves to Google that your site has a client following and provides credibility.  - **Social media accounts also rank independently on Google** result pages. Each link that ranks on search engine result pages is another opportunity to convert prospects.  - Your prospects can search for your business directly through each social media platform. **This builds positive SEO backlinks to your website**, which helps build authority with Google and has an influence on your search ranking. **3. Building Trust with Your Audience **The third reason that social media is a must for financial advisors is it's the ability to build trust with your audience. It provides the opportunity to share your knowledge and position yourself as a thought leader in your industry. Many financial advisors rely heavily on referrals to grow their client base, and client referrals are one of the most effective ways to establish trust in your brand. You're able to use your social media platforms to speak about your business in a way that enables your followers to 'share' their thoughts on your business - a digital form of client referrals. By posting your website content on [social media](https://www.advisorwebsites.com/blog/how-to-play-the-social-media-game), your clients and prospects are easily able to click 'share' to their own accounts. Every 'share' your posts receive extends your audience reach.  **How likely are prospects to read and share your social media content? ** - ***73%**** of Ultra-High-Net-Worth Investors ($25 Million +) currently read financial industry blogs. The same number said they would read more blogs written by financial advisors they're acquainted with if they provide them.(3)  * **Conclusion** Whether you're building brand awareness, increasing your website SEO or building a relationship and trust with your audience online, social media's impact should not be underestimated and is an absolute must for advisors who are looking to increase lead opportunities.  **To be sure you're within compliance guidelines, always check with your BD compliance team before posting. *   *How we can help: * Expand your reach with our platform's **Automated Social Media Sharing** feature. This tool links your website's blog page with your social media accounts and automatically posts your content at your preferred date and time. Each post allows you to reach thousands of potential clients with a click of a button.  **Chat with one of our Account Executives to learn more about this feature! [![Request a Demo](https://no-cache.hubspot.com/cta/default/572187/0942447d-c8ea-41a2-8de6-b2d8962904b9.png)](https://cta-redirect.hubspot.com/cta/redirect/572187/0942447d-c8ea-41a2-8de6-b2d8962904b9)******   Footnotes: (1) SHANDWICK, W. (n.d.). *Socializing Your Brand: A Brand's Guide to Sociability *. Retrieved from Forbes Insights : [https://www.webershandwick.com/uploads/news/files/NA_SocialBrand_ExecSummary.pdf](https://www.webershandwick.com/uploads/news/files/NA_SocialBrand_ExecSummary.pdf)  (2) Belbey, J. (2017, January 3). *Financial Advisors: 15 Tips To Use Social Media (Compliantly)*. Retrieved from Forbes: [https://www.forbes.com/sites/joannabelbey/2017/01/03/financial-advisors-15-tips-to-use-social-media-compliantly/#116e95eb75d1](https://www.forbes.com/sites/joannabelbey/2017/01/03/financial-advisors-15-tips-to-use-social-media-compliantly/#116e95eb75d1)  (3) Spectrem Group. (2018, November 19). *Reaching Wealthy Investors Through Social Media*. Retrieved from Spectrem Group: [https://spectrem.com/Content/reaching-wealthy-investors-social-media.aspx](https://spectrem.com/Content/reaching-wealthy-investors-social-media.aspx)    ![CEO-Graham](https://www.advisorwebsites.com/hubfs/CEO-Graham.png) ### About Advisor Websites, A Snappy Kraken Company *Founded in 2012, we specialize in helping financial advisors stand out and grow their business online with conversion-friendly, personalized websites and targeted digital marketing solutions, all of which follow FINRA and SEC guidelines.* Find Out More With A Personalized Demo   **Disclaimer:** The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first. ### Book A Demo Today ![blog-book-a-demo-img](https://www.advisorwebsites.com/hs-fs/hubfs/blog-book-a-demo-img.png?width=129&name=blog-book-a-demo-img.png) Learn how our personalized approach to digital marketing will take your business to the next level. [ Book a Demo ](https://www.advisorwebsites.com/book-a-demo) ### Join the 25,000+ financial advisors who get articles, tips and advice, right to their inbox! ### Enjoy this post? Share it with others. [**](http://www.facebook.com/share.php?u=https://www.advisorwebsites.com/blog/3-reasons-why-social-media-is-a-must-for-financial-advisors) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.advisorwebsites.com/blog/3-reasons-why-social-media-is-a-must-for-financial-advisors) [**](https://twitter.com/intent/tweet?original_referer=https://www.advisorwebsites.com/blog/3-reasons-why-social-media-is-a-must-for-financial-advisors&url=https://www.advisorwebsites.com/blog/3-reasons-why-social-media-is-a-must-for-financial-advisors&source=tweetbutton&text=3+Reasons+Why+Social+Media+is+a+Must+for+Financial+Advisors) [ Previous ](https://www.advisorwebsites.com/blog/the-seo-practices-you-didnt-know-were-hurting-your-website) [ Next ](https://www.advisorwebsites.com/blog/social-media-trends-for-financial-advisors-high-net-worth-investors) ## Recommended Articles [![](https://www.advisorwebsites.com/hubfs/16-1.png) ](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) ## [Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites](https://www.advisorwebsites.com/blog/financial-advisor-marketing-innovator-snappy-kraken-acquires-advisor-websites) With this acquisition, Snappy Kraken will significantly grow market share while simultaneously expanding its capabilities for serving advisors with ... [![](https://www.advisorwebsites.com/hubfs/Resources%20Placeholder%20Image%20(1).png) ](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) ## [[NEWS] Advisor Websites Releases Inaugural State of the Industry Report](https://www.advisorwebsites.com/blog/advisor-websites-releases-state-of-the-industry-report) Advisor Websites’ Inaugural State of the Industry Report Analyzes Successful Digital Marketing Strategies for Financial Advisors Survey of nearly 500 ... [![](https://www.advisorwebsites.com/hubfs/scott-graham-5fNmWej4tAA-unsplash-1.jpg) ](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) ## [The 3 Fundamentals to Any Financial Advisor’s Digital Marketing Strategy](https://www.advisorwebsites.com/blog/the-3-fundamentals-to-any-financial-advisors-digital-marketing-strategy) As a Financial Advisor, your digital marketing strategy is one of the most useful tools in generating new leads for your business. However, it can be ... [![NEW AW + SK LOGO - WHITE LOGO](https://www.advisorwebsites.com/hs-fs/hubfs/NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png?width=1300&height=300&name=NEW%20AW%20+%20SK%20LOGO%20-%20WHITE%20LOGO.png "NEW AW + SK LOGO - WHITE LOGO")](https://www.advisorwebsites.com) Get promos, tips, and news right to your inbox! **Services** - [Personalized Website Designs](https://advisorwebsites.com/personalized-website-design/) - [Digital Marketing Solutions](https://advisorwebsites.com/digital-marketing-solutions/) - [Additional Services](https://advisorwebsites.com/additional-services/) - [Client Website Redesign](https://advisorwebsites.com/client-website-redesign/) - [Enterprise](https://advisorwebsites.com/enterprise/) **Explore** - [About Us](https://advisorwebsites.com/about-us/) - [FAQ's](https://advisorwebsites.com/faq/) - [Blog](https://advisorwebsites.com/blog/) - [Careers](https://snappykraken.com/careers) - [Contact](https://advisorwebsites.com/contact-us/) **Support** - [Knowledge Base](https://support.advisorwebsites.com/en/support/solutions) - [Submit a Ticket](https://support.advisorwebsites.com/en/support/tickets/new) - [Compliance Support](https://support.advisorwebsites.com/en/support/solutions/35000139004) - [Support](https://support.advisorwebsites.com/en/support/home) **Legal** - [Terms of Use](https://advisorwebsites.com/terms-of-use) - [Privacy Policy](https://advisorwebsites.com/privacy-policy) - [Accessibility](https://advisorwebsites.com/accessibility) Advisor Websites™ is a global leader in website software for the financial and insurance industries. Our award-winning web-based platform is used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents and Brokers to create and manage compliant and user-friendly websites. [* * ](https://www.instagram.com/advisorwebsites/) [* * ](https://twitter.com/advisorwebsites) [* * ](https://www.linkedin.com/company/advisor-websites/) [* * ](https://www.facebook.com/advisorwebsites/) ©2026 Advisor Websites™. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Advisor Websites", "url" : "https://www.advisorwebsites.com/blog/author/advisor-websites" }, "dateModified" : "2021-06-20T20:46:52.262Z", "datePublished" : "2019-09-06T19:29:31.000Z", "headline" : "3 Reasons Why Social Media is a Must for Financial Advisors", "image" : [ "https://www.advisorwebsites.com/hubfs/social_media_1795578_1__1570421130_28278.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.advisorwebsites.com/blog/3-reasons-why-social-media-is-a-must-for-financial-advisors", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.advisorwebsites.com/hubfs/AWR%20Assets/Email_Signature/AW%20SK%20Email%20Signature%20Assets%20MAY%202022/NEW%20AW%20+%20SK%20LOGO%20FOR%20EMAIL%20SIG.png" }, "name" : "Advisor Websites" } } ```