Targeting and Measuring Social Media Objectives

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Marketing Sherpa 's chart of the week is highlighting the targeting and measuring of social marketing objectives, such as increases in website traffic, increases in lead generation or sales revenue.

They have segmented the chart below by social marketing maturity to see which group of social marketers is the most consistent in their tracking.

Targeting and Measuring Social Media Objectives

Topics: measuring social media, Social Media, Social media for financial advisors, targeted social media strategies