Financial advisors can tap into the honey pot of social marketing by learning what the three biggest social media vehicles are and how to use them. From a business standpoint, social media can be defined as an interactive platform from which individuals and communities create and share user-generated content, a social software which mediates human communication. Because we receive so many questions from advisors on social media best practices, I want to share a kind of "cheat sheet" of the “Big 3” networks.
Still not convinced social media is right for you? This article should be pretty convincing.
With more than 1 billion users, Facebook is the largest of the social networks. What do people use Facebook for? More than anything, Facebook users are engaged by pictures and videos.
Financial advisors can take advantage of this interactive crowd by sharing tent that provides you audience with value.
Try sharing a quick YouTube video of yourself explaining the top three reasons why people need an advisor.
Facebook users are a fast-moving community. Keep up by batching your posts and scheduling them in advance.
If you’re new to Facebook, check out these articles created just for advisors:
Twitter is a beast of a different nature. With only 140 characters to spare, Twitter doesn’t allow users to waste any space!
Advisors will have the biggest impact on Twitter by sharing links and quick tips. For instance, if you’re an active blogger, sharing a link to a recent blog post is a great way to provide useful information to viewers while directing web traffic to your website.
Another great way to interact with Twitter users is to ask questions or start a conversation. One more tip? Twitter users love humor.
If you’re just getting started on Twitter, here’s a quick list of reading material that will be helpful:
LinkedIn may be the most popular social outlet among advisors (and with good reason!). Because this network is driven by professional interactions rather than purely recreational, many advisors have found that prospecting through LinkedIn can be lucrative.
Once you’ve filled out your profile completely, try joining a few industry-related groups and join in on the discussion. Often, users will post questions in groups – take the time to compose a well-crafted, professional answer and then post a reply.
Need some more info on how to make LinkedIn work for you? Download our “Financial Advisor’s Guide to LinkedIn” right here.
If we could only suggest ONE social network for advisors to use regularly, it’s LinkedIn. Check out these resources: