You’re a Financial Advisor... you’re great with numbers, but marketing might not be your forte, let alone delving into a niche topic such as SEO.
“What is SEO?” is a question heard daily by the Advisor Websites Support Team.
You know that you need to be doing SEO, but you don’t really understand what it is or where to begin. We’re here to answer your questions.
SEO stands for Search Engine Optimization. It is defined on HubSpot as, “[SEO] refers to the techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.
In essence, SEO is where your website ranks in a search result. The higher you’re positioned, the more likely someone will visit your website.
Try it out! What currently happens if you do a search for ‘Financial Advisors Portland’ or ‘Chicago Family Business Succession Planning’? Does your business list in the top 3 results? How about the first page of results? Do you appear at all?
We went back to basics in our webinar titled “Simple Steps to Ensure your Website is Optimized for SEO”. In this webinar we explain the importance of SEO, how SEO works, and provide you with practical (and simple) tips to make sure your website is optimized for SEO.
Grab your pen and notepad as you will leave this webinar with simple actions that you can easily implement into your existing website to rank higher for SEO.