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    Creating A Surprising Experience

    The litmus test of whether or not you are creating an experience that people find exceedingly valuable can be quantified by the number of referrals you receive. Acquiring referrals has little to do with how often you ask, but rather reliant on how you make them feel.  Even more ...

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    Topics: clients, General, How-To, Marketing, surprise, your

    Help Your Prospects Make Decisions (Hint... It's Not Logical)

    What motivates your clients and prospects to act? The reasons people make decisions tend to be deeply personal. All clients and prospects are not created equal. It’s extremely helpful to understand the personality of the person with whom you are communicating – whether you’re ...

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    Topics: General, help, prospects, your