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    How to Generate Referrals 101

    How do you drive traffic to your website? Most will say by search engine optimization (SEO) and although this certainly isn't a wrong answer, it is only part of a method you should be employing to drive traffic and generate leads to your site. 

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    Topics: howto, referrals, SEO, the referral coach, web traffic, website for financial advisors, Organic Search, online visibility

    The Great SEO Myth: It Belongs in the IT Department

    When most people hear the term Search Engine Optimization, or even its abbreviated 'SEO,' they get a bit panicked.  It sounds technical.  Too technical.  So technical it probably belongs in the IT Department, right?

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    Topics: SEO, usability, web design, web traffic, Marketing