It’s clear our day to day has been affected by COVID-19 one way or another, and with the situation likely to continue for the foreseeable future, business owners should prepare to go about their practice virtually as much as possible. The uncertainty in the market, canceled events and conferences, and increased telecommuting has changed the way we work and communicate with one another.
For financial advisors, this may be a time when increased communication is requested, and required, in order to keep clients at ease with the current situation in the market. During this time your clients are likely to be reaching out to you more than usual, so set yourself up to be available and there for your clients.
Here are a couple of tips and tools to help you communicate effectively and efficiently:
For a financial advisor, a large part of the role in relationships with clients is to educate and shed light on concepts and situations in the market they may not fully understand. In times of uncertainty and market volatility, it is you they will lean on to explain the state of things and (hopefully) calm their worries.
Take this time as an opportunity to show the value you bring with your expertise and experience. Give the client a chance to voice their concerns, listen to them, and do your best to calmly explain and educate where you can on your take and recommendations for moving forward.
Be Available to Communicate
Oftentimes simply being heard to voice your concerns can help alleviate some of the anxiety. So being available to listen to your clients is imperative. Given the current recommendation to stay at home as much as possible, utilizing video conferencing and screen sharing tools have become necessary. We’ve rounded up the most popular video conferencing and recording tools below to help you get started.
Tools Available To You
A cloud platform for video and audio conferencing, including online meetings, chat, webinar recording, and mobile collaboration.
A free video call and chat service by Google that also allows you to share your screen or just a particular window or application.
Geared towards businesses and enterprises, GoToMeeting is a paid service but comes equipped with some extra features such as Toll-Free Numbers and Call Me.
Loom is a screen and video recording service (not video conferencing). What we love about Loom is that you have the ability to show your screen and your video camera at the same time. Providing a more personalized experience for your client. They also recently upgraded some features in response to COVID-19.
Important - Please remember that it is your responsibility to check with your Compliance Team / Officer to ensure that the tools recommended above are approved for use by yourself or your firm.