5 Simple Steps to Enhancing Your Website

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Does your website need a facelift? Whether you've got yourself a brand new site or you simply haven't made any changes lately, let's give it a fresh start! By just making a few quick changes, you can enhance the appearance of your site, in addition to creating a user friendly website.


1. Add a few Calls to Action

Calls to Action are exactly what the name implies: These little buttons direct your audience towards taking the next logical step. What is it you'd like your audience to do next? Some popular CTAs we find on financial advisor websites are "Schedule a Meeting," or "Subscribe to My Newsletter," but when it comes down to it, you can ask your visitors to do anything. The bottom line is that you want to make it really, really easy for your web visitors to do whatever it is you want them to do.

A great CTA enhances your website in a couple of tremendous ways. First, it makes your website interactive for users. It gets your audience involved. In addition, CTAs often result in alot of great information about who's visiting your website.

Here are some resources to get your started:

25 Examples of Convincing CTAs

Best Practices for CTA

2. Make sure your site goes mobile

Microsoft is one of dozens of technological leaders predicting that mobile internet will overtake those of desktop by 2014. Today, Pew Research Center estimates that 45% adults already have a smartphone and 25% own a tablet. What does this mean for your website? You need to ensure that your website is compatible to viewers on mobile devices. In other words, don't count on visitors  running to their desktop to see your site.

3. Remove Flash

Mobile web browsers cannot view video on any type of Adobe Flash software. A great easy, cheap and fast alternative is linking or embedding content from  YouTube. Using video is a good way to get in front of your audience and, again, get them involved. Just don't use Flash because people won't be able to watch it. A couple more ideas on Flash and some alternatives:

Apple's Thoughts on Flash

How to Embed YouTube Videos Online

4. Clean up your Interface

A well designed website is literally "easy on the eyes." It's clean, organized and easy for users to navigate. What does a well-designed website exclude? Pop-ups, walls of text and unneeded, flashy graphics. Need some inspiration? Find some websites that you really like. What do you like about them?

Mashable.com provides a quick lesson on user interface and some important attributes to consider like color scheme and navigation.

5. Invite your web visitors to follow you

According to experts, your audience is definitely using social media.  Asking your web visitors to "like" you on Facebook or "follow" you on Twitter is an easy and free way to become a part of their daily life.

What measures have you taken towards enhancing your website? What did you do differently? What suggestions can you offer?


Photo: http://www.sxc.hu/browse.phtml?f=download&id=1151807

Author: Maggie Crowley

Topics: creating a user friendly website, enhancing your website, financial advisor website design, web design, mobile web browsing

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.