Financial Advisors: Optimize your LinkedIn Profile!

How to Write a Financial Advisor Biography

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I was just on LinkedIn creating a group and optimizing my profile.  How did optimize? Scoped out the competition! Ask yourself "When someone is searching for me/my profession, what do they type?"

For me, that was simple. "Financial Social Media Marketing". At the time, I was no where to be found.  I clicked on the top people listed and noticed a common theme.  All of them have 3-7 entries for their current position and are very targeted in their title keywords.  For example, one of my current positions ended up looking like this: "Financial Social Media Marketing Consultant l Online Marketing for Financial and Insurance Advisors at Financial Social Media Marketing".  After doing this for only ONE current position I was in the top 10 for my search. My "second" current position was very similar and keyword heavy.  Instantly I became the top spot for "Insurance Social Media Marketing" and in the top 5 for "Financial Social Media Marketing".

How can this help you? Optimize your page! If a neighbor is searching "Financial Advisor Seattle" and that's where you live, shouldn't you be #1? And don't forget to connect in your community!  Often times consumers will search and make contact with a 2nd or 3rd degree connection for business just because you're a friend of a friend...even though they have no more of a personal connection with you than the agent down the street.

I hope you found this helpful! If you haven't already connected with me on LinkedIn please do and join our group Financial Social Media Marketing!

Author: Amy McIlwain

Topics: 100% complete LinkedIn profile, Create a professional LinkedIn profile, LinkedIn for financial advisors, Social Media

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.