I was just on LinkedIn creating a group and optimizing my profile. How did optimize? Scoped out the competition! Ask yourself "When someone is searching for me/my profession, what do they type?"
For me, that was simple. "Financial Social Media Marketing". At the time, I was no where to be found. I clicked on the top people listed and noticed a common theme. All of them have 3-7 entries for their current position and are very targeted in their title keywords. For example, one of my current positions ended up looking like this: "Financial Social Media Marketing Consultant l Online Marketing for Financial and Insurance Advisors at Financial Social Media Marketing". After doing this for only ONE current position I was in the top 10 for my search. My "second" current position was very similar and keyword heavy. Instantly I became the top spot for "Insurance Social Media Marketing" and in the top 5 for "Financial Social Media Marketing".
How can this help you? Optimize your page! If a neighbor is searching "Financial Advisor Seattle" and that's where you live, shouldn't you be #1? And don't forget to connect in your community! Often times consumers will search and make contact with a 2nd or 3rd degree connection for business just because you're a friend of a friend...even though they have no more of a personal connection with you than the agent down the street.