If you want your financial firm to be successful in the online market, employing the right SEO techniques and strategies is essential to direct new customers to your brand. While the world of SEO and Google Search Engine Algorithms seems to be ever changing, the one element that has remained a valuable tool for businesses of all shapes and sizes is keyword research. (Learn about the 7 SEO Misconceptions Every Advisor Should Avoid.)
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For years now, marketers have used keyword research to help their businesses stand out and get noticed in Google search engine results, making it one of the most important and valuable digital marketing tools out there. By researching the financial industry’s top performing keywords, you’ll not only find an increase in organic traffic coming to your website, but also a huge spike in conversions.
However, keyword research isn’t as easy as it seems. When it comes to the online marketplace, it’s not only about attracting visitors to your site, but rather about getting the right kind of visitors.
Check out the infographic below for a guide to SEO keyword research.
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This post was authored by Lola Collums and originally appeared here at Clear Sky SEO.
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