Mobile Focus: Creating a mobile friendly website

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In honor of our latest ebook release, we will be going over one of the four most common mistakes that Advisors  make online. Today, let's look at what options advisors have when it comes to creating a mobile-friendly website.

Hang on - what is mobile friendly website, anyway? Simply put, a mobile friendly site is a website that is specifically optimized for a variety of different mobile and tablet platforms. Mobile friendly sites are engineered to provide the best possible experience for the mobile user and offer ease of navigation as well as flow to the user. Built for efficiency and usability, mobile friendly websites come in many different shapes and sizes and are geared at providing the desktop experience in the palm of your hand.

Let's review what the big differences are between a mobile friendly website and the traditional desktop version.

Mobile friendly websites are intuitive from any device

Microsoft is just one of many technology companies who predict by 2014 that the majority of users will be surfing the web from a mobile device. Some experts refer to this as a ‘mobile takeover.’ Whatever you choose to call the phenomenon, it’s vital that your web marketing strategy is ready.

Mobile websites are sites are specifically created and built as a separate web experience. They have the option to be extremely customized for specific demographics and intended audience. Being able to dictate a specific mobile experience can be a powerful tool at your disposal.

How are mobile friendly website different from the traditional desktop version?

  • Thumb-friendly & intuitive navigation: As we all know, it’s not always easy to navigate a complicated website when you’re working with four inches of space and a two thumbs. A mobile friendly website makes it as easy as possible for web users to access and utilize even the most complex sites.
  • Large call-to-actions: Want your visitors to schedule a meeting with you? Let web visitors know what action they should take next by using large buttons that make the next step a no-brainer.
  • Simplified imagery: As noted, four inches by 2 two inches (which is the average size of most smart phones) isn't a lot of space. Don't distract web visitors with your images - instead, keep it simple and make sure to put the most important information on every page at the very top.
  • Click-to-contact buttons: This is a quick win. Instead of listing your contact info, create easy-to-use buttons for your phone number, email address and office location. This way, web visitors can get in touch easily, with the click of a button.

What other questions do you have about creating a mobile friendly website? Let us know in the comments section!

By the way, if you're wondering what other mistakes advisors routinely make online, check out our FREE eBook that's now live!

Topics: financial marketing, SEO, web design, Marketing, marketing trends, mobile marketing