As December approaches, the majority of businesses are transforming their marketing strategies for the holidays.
When preparing your holiday marketing strategy, start with a goal. This will help you determine the type of tactics you’ll use for your strategy. Whether your goal is to attract more clients or to build brand awareness, set a goal for your marketing strategy to help you stay focused.
Next, it’s important to keep your target audience in mind. One of the most important decisions you’ll make with your marketing strategy is the type of promotions you launch. You could consider running a discount on one of your financial services or giving away a free consultation to loyal customers.
After you have a marketing goal in place and have selected your target customer, it’s time to spruce up your website and social media accounts. The infographic shows that 66 percent of tablet owners will make holiday purchases this year. If you want to reach more clients, make sure your website is mobile ready for your target audience.
As you update your website and social media accounts, be sure to create a holiday theme. This will let customers know that you’ll be running holiday promotions and celebrating the holiday season. It’s also a good idea to run paid social ads to drive more traffic to your website.
Remember, the holiday months are the best time of the year for businesses to make the most sales. By creating a marketing strategy tailored to your target audience, you’ll likely have more success this year. To learn more holiday marketing tips, check out the infographic below: