(Integration) Advisor Websites and Hootsuite

Upcoming Webinar

Virtual Round Table: Tips for Turbo-Charging Your Marketing Strategy in 2022

DEC. 7TH @ 12-1 PM ET - Tune into our virtual roundtable featuring the finest brains in FinTech as we dig into the top digital marketing trends for 2022 and beyond that are sure to grow your business and help you kick off the new year, strong!

Learn More

How to Write a Financial Advisor Biography

Read Now


What is Hootsuite?

Hootsuite is a dashboard that allows you to manage all of your social media needs in one place. You can view multiple social media networks like Twitter, Facebook, and LinkedIn; keep tabs on your social presence by monitoring activity such as ‘likes’ and retweets; and even schedule posts in advance to free up time during the day.

What is the integration?

If you operate a blog using the Advisor Websites’ dashboard and manage one or more social media platforms through Hootsuite, the integration will automatically publish your blog articles to the social media accounts of your choosing. Instead of manually sharing an article to each of your social media networks individually, Hootsuite will post it for you simultaneously throughout.

What is the benefit?

Maintaining a blog on your website keeps clients engaged and provides fresh content for search engines to index on their results page, both of which help boost your website's visibility.

And just as it is important to create blog content, it's important to share it. Marketing your blog through social media channels will not only help drive traffic back to your website, but it will showcase your expertise in the financial services or insurance industry to a wider audience.

Since updating social media profiles can be time consuming, the Advisor Websites and Hootsuite integration does the work for you.

How does the integration work?

This integration is designed to push content from your Advisor Websites blog to Hootsuite using an automatically generated rich site summary (RSS) feed. Whenever you publish a blog post on your AW website, Hootsuite will automatically read your blog's RSS feed and update your choice of social media profiles with the link to the article. You can even include a customizable, pre-written message like, 'New content on the blog!' to post with the article to keep it sounding authentic and personal.

What do I need in order to integrate?

To integrate you need three things:

  1. A blog that operates on the Advisor Websites’ dashboard
  2. Your RSS feed URL (click here to learn more about RSS feeds)
  3. A Hootsuite subscription.

For more information on how to install and use the integration, read this Knowledge Base article from Support.

How much does it cost?

The integration is now included with your Advisor Websites subscription at no extra charge. Hootsuite offers both paid and free subscriptions, their free option allowing the use of up to 3 social media streams – anything more and you’ll have to upgrade to their paid plans.

Author: Kellie Gibson

Topics: advisor websites, financial advisors, hootsuite, insurance brokers, integration, Integration

Disclaimer: The content of this article is for informational purposes only. If you are planning to implement a new marketing practice and are unsure what the regulations are, always contact your compliance department first.