Captivating Transparency in Logo Design

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Transparency has proven to make logo designs much better and add a lot of value. Whether you are a freelance designer who is hired to make a logo, or you are trying to create your own logo, understanding how transparency works is an essential part of the process. So to help you out, in this article we will be covering the basics of what transparency can bring to your designs.

Color Variations

Having a lot of color in your logo can make a big different in how effective the logo will be. Depending on what type of business or brand you are trying to create, using different transparency throughout the design will allow your elements to be combined but still give off different colors, allowing the logo to still be understandable. Instead of the elements just falling behind each other and becoming a blob of randomness, you will still be able to see exactly what was meant to be seen with different combined colors.

Depth

Depth can make a design give off a much different feel that provides users a much better experience. There are plenty of different ways to add depth to a design, and transparency is one of them. Since you are able to combine different elements but allow some elements to not be transparent, it gives off an effect where it seems that it is ahead of the transparent element. You will need to use plenty of other techniques other than transparency to add a full depth effect to the entire design, but transparency in itself will go a long ways.

Elegance

A lot of times, using transparency will add an elegant touch to the overall design. Business logos will usually try to give off a professional feel to encourage new and old customers to trust them and do business. Making an elegant design will help achieve the overall goal while offering a long term solution to a logo. No matter what, every business will need to have a logo that represents what their business is all about, so having an elegant and professional looking one will always be a necessity.

Popularity

Keeping up with new trends and providing top quality designs should always be a high priority for any designer. Using transparency within logo designs has become really popular due to the unique feel they give off. While you might not want to use transparency as much, you should give it a shot to see if it enhances the logo. Trends are set for a reason, if it wasn't a good technique, then it wouldn't be popular. Not only that, but if you have a client who is looking for a modern design, using the latest trends is going to be exactly what they are talking about.

Logos Are The Brand

One thing you have to remember when designing a logo is that it is going to represent the business or organization that it is being made for. Depending on what the logo is for, you may not want to use to much transparency, or you may decide to use more. Just make sure not to risk the logo's brand potential because you decided to experiment a little too much. It is definitely alright to experiment with design techniques, but with designs that don't matter. Just keep in mind of what the logo's end goal is going to be and make sure that the design will help reach that goal.

Logo's are meant to last, which means that if it isn't perfect, it can't be used. It is very ineffective to re-brand multiple times because it just ends up confusing customers and looks poorly on the entire organization. So ensure that once you have finished the design, it is perfect.

There are plenty of different ways you can use transparency within your designs, it just takes time and practice to be able to implement the right techniques. There are also many more benefits for using transparency within your logo design, but these reasons should give you a good enough reason to start using it. While you might not know exactly how to make transparency work for you now, after just a few tries, you will be sure to have a much better understanding.

Author

This guest post is contributed by Ness on behalf of MakeAWebsite. Visit their website for more information.

Topics: Design