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    Amy McIlwain

    Amy McIlwain
    I'm passionate about social media and love sharing my knowledge with others. I speak at events around the world ranging from audiences of 1000 to small executive boardrooms. I've appeared on FOX, CBS, ABC, and NBC as a social media expert and my book, The Social Advisor: Social Media Secrets of the Financial Industry, has been an Amazon best-seller.
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    Recent Posts

    Managing Compliant Messages on LinkedIn

    A major traffic-driver for your website is social media, with LinkedIn being the top used social media platform among advisors. But many still shy ...

    5 Best Practices for Creating Successful, Customized Email Campaigns

    As more financial professionals get up to speed on social media, I’ve noticed that they sometimes forget that tried-and-true email is still a great ...

    Social Media Advertising for Your Financial Firm: A Necessary Tool

    Last fall, Twitter finally went public and solidified that all the major social networks are now publicly traded entities. With all the hype around ...

    6 Ways Financial Advisors Can Use LinkedIn To Grow Their Business

    For financial advisors, Linkedin can be a powerful tool. In an earlier guest post, The Importance of LinkedIn for Financial Service Providers, it is ...

    How Older Generations (50+) Use Social Media

    The growth of older generations using social media has been staggering over the past three years. In fact, the 50 and over age group is the fastest ...

    Crafting the Perfect Social Media Content

    It can get overwhelming, not to mention confusing, trying to figure out the best content to share and where, especially with all the constant changes ...

    Successful Advisors on Social Media: Follow the Leaders

    They say that imitation is the sincerest form of flattery. It also happens to be one of the truest forms of good business, and follows suit in social ...

    How to Manage LinkedIn Endorsements for Financial Advisors

    Over 10 million endorsements are made daily on LinkedIn however there’s a lot of buzz going around about the meaninglessness of these endorsements.  ...

    Advisors Advertising the Social Way: Facebook, Twitter & LinkedIn Ads

    Many advisors are hearing buzz about the benefits of paid social media ads and are asking themselves whether or not they are worth the time and money ...