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    Captivating Transparency in Logo Design

    Transparency has proven to make logo designs much better and add a lot of value. Whether you are a freelance designer who is hired to make a logo, or ...

    Successful Advisors on Social Media: Follow the Leaders

    They say that imitation is the sincerest form of flattery. It also happens to be one of the truest forms of good business, and follows suit in social ...

    A Simple but Effective Process for Converting Referrals

    Discussing how you can acquire referrals is a frequent topic. But what about after you’ve worked so hard to acquire those referrals? Do you have a ...

    Buyer Personas 101 - The Ideal Client

    You may have heard the term "buyer persona" thrown around on marketing blogs lately, but for many financial advisors, the task of creating your own ...

    "Hello" to "Yes”- Become a Professional Persuader

    When you sit down with a prospect or a client, you probably open the conversation with a brief comment about the weather, followed by a discussion ...

    Sell Yourself Online - Create a Compelling Advisor Bio

    We know a lot of advisors suffer over creating a great bio. What should be included? What should you leave out? We know you're not a copywriter - but ...