Blog Articles

July 10, 2012

After the successful introduction of blog tagging and categories, we are thrilled to announce the launch of Social Sharing via the AddThis application. You can now enable the Social Sharing feature on your pages, and increase traffic to your site by helping visitors share to ...

Social media allows you to connect with friends, relatives, and acquaintances; it also lets you meet new people with similar interests. But after a while, it can become tedious keeping track of all of your social media accounts - without neglecting one or more of them.

Important note: in no way is this article meant to be a silver bullet or cookie cutter solution! You will have to think strategically and equip yourself with patience. Bear in mind that there is so much more to SEO than these 5 must-haves, and you should definitely educate ...

Do you have a client newsletter in place? If you’re not sending a newsletter, direct mail letter, research or news update or information piece to your clients on a monthly basis (at least), you’re missing out on an opportunity to maintain what is called top-of-mind awareness.

We get asked constantly – how are business’ using social media? Our answer – lets take a close look at real world data analysis rather than through a survey. Arkovi released an initial infographic in February 2011 as a debut of our social media research offerings. Now we revisit ...

When you are reading a study published by a technology company on what technology does to our kids – do you believe it? When you hear a financial advisor talk about how extraordinary their services are – do you believe it? If a restaurant owner says they have the best food in ...

One of my first jobs was waiting tables. Working in the fast paced restaurant industry made me realize quickly the importance of good customer service.  In fact, I distinctly remember a sign hanging in the kitchen that I would pass every time I headed out to greet new tables. ...

Repurposing content – what does that even mean?  In this episode of the Social Media Minute, we have made the subject a bit broader – talking about saving content created by others as reference material, sources to cite, and inspiration for your own editorial calendar. In ...

A plan that starts with your mission, vision, values, goals, strengths, weaknesses, marketing strategy, budget and sales projections typically take weeks, if not months, to prepare. This plan, however, is a completely useless tool to drive sales if it lacks an accompanying, ...

Think back to the last time you attended a trade conference, a chamber networking event, or an impromptu coffee meeting with a lead. During these occasions, I assume you engaged in conversation, exchanged pleasantries, passed out business cards, and gave brilliant elevator ...

50 episodes! We continue to stay focused on social for business and finding tips, techniques and news to help you. In this episode we discuss Tumblr and Flickr based on questions we have received from our listeners and customers. Are these visual platforms still relevant now ...

The most successful businesspeople that I have researched for several of my books are truly competitive souls – sometimes to a fault. Their competitive spirit fuels and drives the way they think, the way they act, and certainly the way they react. To others, they may appear to ...

There are plenty of bases to cover before your company can be successful. You have to address issues like production, ad budgets, profit margins, sales channels, and capital acquisition. Once you find solutions to these problems, you can begin focusing on generating revenue and ...

“How do I understand my business’ culture or vibe before I begin posting online?”  This is a very popular question we have received from our listeners in response to other podcasts we’ve shared. The answer is really quite simple: do what you do best!  Take your personality into ...